The Global & North America Director of AVEDA Hair Color & Professional products is focused on developing New Product Launches, Commercial Innovations, messaging and programs for salon professional hair color, professional salon products and related accessories to launch in Aveda salons & institutes.
The ideal candidate would have a cosmetology license or at least intimate understanding of hair color formulation, performance, user expectation and experience and salon activity. This role will require a leadership that demonstrates an entrepreneurial, growth-minded spirit, balanced across independence, collaboration and curiosity and will work in lock step with our R&D, Education, DCE and sales partners to deliver holistic 360 programs to life.
Embracing art and science, this role requires a marketing leader who can connect with a variety of partners, creating compelling, insight-led narratives and data-backed business and brand rationale. Partners will range from commercially- to- creatively-led audiences within both North America and across the globe (ie salon owners, regional and market teams, distributors, education, retail partners, finance, demand planning, global creative internal teams, stylists / artists, etc.)
Responsibilities
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Collaborate with Education on development of Hair Color support tools (color charts, swatch books, etc.)
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Collaborate w/ Education & R&D on Research Salon Testing
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In use confirmation competitor and benchmark setting
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Internal only -shade matching (hair color)
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Formula evaluations to inform preliminary formula approvals (PFA)
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Participate in Blue Sky panels (4X year)
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Lead strategic price planning for the Pro Hair category (includes NPL and annual price plans for existing business)
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Lead competitive analysis, claims development/alignment, test plan validation, sensory testing, finalize/approve test plans, finalize claims summary & handle all legal approvals
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Lead development of Global launch toolkits
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Lead development of Asset grids & messaging (manage 3-5 rounds of review and consolidate feedback across all functions)
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Lead development of Seasonal Creative briefs + asset reviews
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Portfolio management (SKU productivity, rationalization, discos)
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Lead development of package copy & design brief
