Marketing & Product Specialist
Larson Equipment Co. | LEC Auctions | VL Classics: Strafford, MO (On-site)
Schedule: Full-time, Monday–Friday, with 1–2 Saturdays per month for auction support
Pay: $16.00–$20.00/hour, depending on experience
Reports to: Director of Marketing
About Us
At Larson Equipment Co., we're more than just an equipment dealer. Located in the heart of the Ozarks in Strafford, Missouri, we specialize in providing high-quality new and used construction equipment to contractors, farmers, landowners, and outdoor professionals across the Midwest and beyond. We're a locally rooted team focused on building lasting relationships and supporting the growth of our customers and communities.
VL Classics was built on a passion for cars — making the buying process as enjoyable as the hobby itself. Our team of car enthusiasts is dedicated to helping customers find their dream vehicle, and that spirit runs through everything we do.
Together with LEC Auctions, our team markets a constantly rotating inventory across three brands — and we're looking for a motivated Marketing & Content Specialist to help tell that story.
The Role
We're seeking a motivated Marketing & Content Specialist to manage product marketing, online listings, digital advertising, and lead generation across our three business brands. This role works closely with the sales team to promote inventory, generate leads, and maintain a strong online presence through consistent content creation, marketing, and advertising.
This is a great fit for a recent graduate or someone looking to move into a marketing career — we're looking for aptitude, creativity, and initiative more than a finished skill set. Training will be provided on our specific tools and platforms.
Responsibilities
Content & Photography
- Photograph equipment and vehicles and create marketing content for listings and social media
- Create promotional graphics, social media content, and advertising materials
- Prepare and market equipment for monthly LEC auctions
Advertising & Lead Generation
- Collaborate on planning, launching, and managing advertising campaigns on Google Ads and Meta (Facebook & Instagram)
- Generate and track marketing leads; assist sales staff with marketing support and lead follow-up
- Monitor advertising performance and optimize campaigns for lead generation and sales results
- List Larson Equipment inventory on Facebook Marketplace as a lead-generation channel for the sales team
Listings & Inventory Management
- Create and manage product listings for all three companies
- Manage and maintain listings across platforms including company websites, MachineryTrader, Equipment Trader, ProxiBid, auction platforms, and additional marketplaces
- Assist the Director of Marketing with accurate inventory listings, pricing updates, and product information
Marketing & Brand Support
- Schedule weekly marketing postings per company highlighting inventory, promotions, and content
- Assist with website updates, email marketing, and promotional campaigns
- Maintain consistent branding and online presence across all companies
- Research market trends and identify new marketing opportunities and platforms
- Assist other departments as needed
Required Qualifications
- Bachelor's degree
- Strong communication skills and ability to work with sales teams
- Self-motivated and able to work independently
- Strong organization and multitasking skills
- Strong computer skills, including Microsoft 365
Preferred Qualifications
- Experience with SEO and Meta (Facebook & Instagram) Ads
- Photography and/or videography experience; drone experience a plus
- Sales experience
- Familiarity with social media platforms, Microsoft 365, and digital marketing platforms; basic understanding of social algorithms
Physical Requirements
This role is fully on-site with no travel required. A portion of the work — primarily equipment photography — will be conducted outdoors on the lot.
What We Offer
- Full-time employment
- Bi-weekly pay schedule
- Competitive pay with opportunity for growth
- 10 days PTO in your first year
- Paid holidays
- Medical, Dental, Vision, and Supplemental insurance (Life, Cancer, Accident, and more) available after 90 days of employment
- Advancement opportunities
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Paid time off
Equal Employment Opportunity
Larson Equipment Company (and its affiliated companies, LEC Auctions and VL Classics) is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable federal, state, or local law.
How to Apply
Apply via Indeed. For direct questions, contact Yan Zheng at [email protected].
Employing entity: Larson Equipment Company. This role also supports VL Classics and LEC Auctions (a DBA of Larson Equipment Company).
Pay: $16.00 - $20.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid parental leave
- Paid time off
- Vision insurance
People with a criminal record are encouraged to apply
Application Question(s):
- This role requires availability Monday–Friday (approximately 8:00 AM - 5:00 PM) plus 1–2 Saturdays per month for auction support. Are you able to meet this schedule?
- This position pays $16.00–$20.00/hour depending on experience. Does this align with your expectations?
- Do you have a Bachelor's degree, or equivalent professional experience you'd like us to consider?
*
In 2-3 sentences, tell us why you're interested in a marketing career and what draws you to this role specifically.
- Think of a brand, business, or social media account (big or small) that you think does marketing really well. What do they do that works, and what's one thing you'd try if you were running their marketing?
- This position requires you to be on-site in Strafford, MO. Are you able to reliably commute to this location?
Work Location: In person
