Job Overview
The Marketing Manager is responsible for leading the marketing team and executing comprehensive marketing strategies to drive business growth and enhance brand presence. This role oversees all aspects of marketing operations, including campaign development, content creation, social media management, website oversight, and creative asset production. The Marketing Manager will leverage market research and data analysis to inform strategies and optimize performance, ensuring alignment with overall business objectives. This role will also be responsible for designing artwork for merch, print materials, digital assts, social content, and more.
Responsibilities:
- Create and implement marketing plans and systems aligned with business objectives.
- Conduct research to understand consumer behavior, market trends, and competitive landscapes.
- Oversee the planning, execution, and analysis of marketing campaigns across various channels (digital, print, social, etc.).
- Manage marketing budgets effectively and track campaign performance.
- Develop marketing content, including website copy, social media posts, promotional materials, email campaigns, and presentations.
- Design and produce creative assets for digital and print use, including social media graphics, display ads, brochures, and other marketing materials using Adobe Creative Suite.
- Develop and execute social media strategies across platforms; create and schedule posts, engage with audiences, and analyze performance to drive growth and engagement.
- Build and maintain relationships with clients, vendors, and internal stakeholders.
- Analyze marketing data to identify areas for improvement and optimize campaigns.
- Stay up-to-date with the latest marketing trends, design best practices, social media platforms, and technologies.
- Oversee website strategy, updates, and performance; ensure content is current, and user experience is optimized through collaboration with internal teams or external vendors.
- Supervise and mentor marketing staff, fostering a collaborative and productive environment.
- Manage team workload and expectations through organizing and prioritizing tasks.
- Analyze/troubleshoot workflow issues and report statuses of workflow to upper management.
- Oversee execution of tasks and offer quality assurance for all deliverables through critique and final approval process.
- Develop business through pitching comprehensive marketing plans.
Skills:
- Ability to develop and execute effective marketing strategies.
- Excellent written and verbal communication skills to present ideas, collaborate with teams, and engage with stakeholders.
- Ability to analyze data, interpret results, and make data-driven decisions.
- Strong eye for design and the ability to develop innovative and visually engaging marketing campaigns.
- Strong understanding of print production.
- Proficiency in Adobe Creative Suite with a solid understanding of visual storytelling, typography, and layout principles.
- Expert understanding of social media platforms, trends, and best practices to effectively manage and grow brand presence.
- Ability to manage multiple projects simultaneously, meet deadlines, and stay organized.
- Ability to motivate and guide a team, fostering a positive and productive work environment.
- Familiarity with marketing automation tools, CRM systems, design software, and analytics platforms.
- Ability to adapt to changing market conditions, consumer behavior, and industry trends.
*Applicants must offer a portfolio or body of work in order to be considered.
Job Type: Full-time
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
