Description:
Key Responsibilities:
Product Strategy & Management
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Define and lead the product vision, roadmap, and lifecycle management for labeling solutions (e.g.,pressure-sensitive labels, shrink sleeves, flexible packaging, digital labeling technologies).
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Drive innovation by identifying market trends, customer needs, and emerging technologies.
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Oversee product development processes, ensuring timely delivery, quality, and profitability.
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Establish pricing strategies and value propositions aligned with market positioning and margin targets.
Portfolio Management
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Optimize the product portfolio to balance growth, profitability, and operational efficiency.
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Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
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Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
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Lead new product introduction processes and stage-gate governance.
Marketing & Commercial Strategy
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Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
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Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
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Lead branding, digital marketing, trade shows, and customer-facing campaigns.
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Collaborate with sales leadership to enable effective selling tools, messaging, and training.
Leadership & Cross-Functional Collaboration
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Build and lead high-performing teams across product management, marketing, and portfolio strategy.
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Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
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Foster a customer-centric and innovation-driven culture.
Financial & Performance Management
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Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
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Develop and track KPIs related to product success, market share, and marketing effectiveness.
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Support annual planning, forecasting, and long-term strategic planning.
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Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.
Requirements:
Qualifications:
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Bachelor’s degree in business, engineering, packaging, manufacturing, or related field; advanced degree preferred.
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15+ years of progressive leadership experience in product development, commercialization, or strategic growth roles.
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Experience in labels, packaging, printing, converting, or a related manufacturing environment is strongly preferred.
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Demonstrated ability to lead cross-functional initiatives from concept to launch.
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Strong business acumen, financial orientation, and customer-facing leadership skills.
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Experience managing teams and driving enterprise-level change.
