Overview
We are seeking a dynamic and strategic Marketing Director to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop comprehensive marketing strategies, oversee digital campaigns, and harness innovative tools to elevate our market presence. Your expertise will shape how we connect with our target audiences, optimize engagement, and achieve measurable results. Join us to inspire teams, craft compelling content, and steer our marketing vision toward sustained success!
Duties
- Develop and execute integrated marketing strategies that align with company goals, focusing on brand awareness, lead generation, and customer engagement.
- Lead the planning and implementation of digital marketing campaigns across platforms such as social media, search engines, email marketing, and display advertising.
- Utilize SEO tools and conduct keyword research to enhance organic search visibility and improve website rankings through content optimization and technical SEO practices.
- Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other performance marketing channels to maximize ROI.
- Oversee content creation efforts including copywriting, graphic design using Adobe Creative Suite, and content management systems like WordPress to produce engaging multimedia assets.
- Analyze campaign performance using Google Analytics, SQL data queries, and other analytics tools to derive insights that inform future strategies.
- Collaborate with cross-functional teams on e-commerce initiatives, ensuring seamless integration of marketing automation tools and conversion optimization tactics to boost sales.
Requirements
- Proven experience in digital marketing leadership roles with a strong understanding of SEM (Search Engine Marketing), SEO (Search Engine Optimization), social media management, and performance marketing techniques.
- Proficiency with SEO tools, Google Analytics, Google AdWords/Ads Manager, Facebook Advertising platforms, and marketing automation software.
- Skilled in HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes.
- Demonstrated ability to create compelling content through copywriting and graphic design; experience with Adobe Photoshop and Adobe Creative Suite is essential.
- Strong knowledge of content management systems such as WordPress or similar platforms for website updates and content publishing.
- Ability to analyze complex data sets using analytics tools to inform strategic decisions; experience with performance metrics related to e-commerce is a plus.
- Excellent project management skills with the ability to lead multiple campaigns simultaneously while maintaining attention to detail.
- Exceptional communication skills for effective collaboration across teams and stakeholders in B2B (business-to-business) environments. Join us as a Marketing Director to shape innovative campaigns that captivate audiences worldwide! Your leadership will inspire creative excellence while leveraging cutting-edge digital tools—driving measurable growth every step of the way!
Pay: $115,000.00 - $125,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
Application Question(s):
- Do you have a proven track record in demand generation and content marketing within technology, ITAD, hardware, data center, or related industries?
Experience:
- B2B marketing: 8 years (Required)
- marketing leadership : 3 years (Required)
Ability to Commute:
- Naples, FL 34109 (Required)
Work Location: In person
