COMPANY VALUE STATEMENTS
Choose Your Attitude
Make Someone's Day
Be Present
Have Fun
POSITION SUMMARY
The Marketing Manager leads DecisionHR's internal marketing function, overseeing brand management, digital presence, email marketing, social media, sales enablement, event support, and cross-departmental communications. This is the company's primary marketing leadership role, responsible for translating the VP of Products and Services' strategic vision into a coordinated marketing operation that supports business growth, client retention, and organizational communication.
The Marketing Manager directly supervises the Marketing Specialist and serves as the central point of contact for all marketing-related needs across Sales, HR, Benefits, Client Experience, Operations, Facilities, and Fulfillment. This role requires a hands-on generalist marketer who is equally comfortable developing a brand campaign, writing and publishing a blog post, building and sending an email campaign in Brevo, ordering supplies for a sales event, and briefing an ad vendor - all in the same week. Creativity, organization, and cross-functional partnership are the hallmarks of success in this position.
ESSENTIAL FUNCTIONS
Brand Management & Company Marketing
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Own and protect the DecisionHR brand across all internal and external channels; ensure brand standards, messaging, and visual identity are applied consistently across all marketing materials, platforms, and communications.
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Develop and execute DecisionHR's company marketing strategy in partnership with the VP of Products and Services, covering brand awareness, thought leadership, client retention communications, and PEO and insurance broker communications.
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Build, manage, and execute email marketing campaigns using Brevo, including client newsletters, prospect nurture sequences, broker communications, and re-engagement campaigns targeting lost clients; oversee the Marketing Specialist's contributions to email production and scheduling.
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Plan and manage the marketing calendar, coordinating campaigns, content initiatives, and promotional activities across departments and channels throughout the year.
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Track and report on marketing performance metrics; present results and recommendations to the VP of Products and Services on a regular cadence.
Digital Marketing & Website Management
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Own and manage the DecisionHR public-facing website: personally make and oversee routine content and page updates including blog posts, newsletter content, and client success stories; coordinate with external web vendors or developers for technical needs; and ensure the site consistently reflects current messaging, offerings, and brand standards.
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Plan, create, and schedule content for DecisionHR's social media platforms; monitor engagement, respond to comments as appropriate, and grow the company's digital presence and professional reputation.
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Manage paid digital advertising placements including job ads, company awareness campaigns, and social media-sponsored content; partner with the VP of Products and Services on ad strategy and budget allocation.
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Monitor SEO performance and digital analytics; use data to inform content decisions and identify opportunities to improve online visibility and engagement.
Sales Enablement & Event Support
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Partner closely with the Sales team to develop and maintain marketing collateral, pitch decks, proposal templates, leave-behinds, and other client-facing materials that support the sales process.
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Research, source, and manage ordering of branded materials, promotional items, and event supplies for sales events, conferences, trade shows, and client meetings; coordinate logistics with the Facilities and Fulfillment team.
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Maintain an organized inventory of marketing materials and branded merchandise; proactively monitor stock levels and reorder as needed to ensure the sales team is never without materials.
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Support planning and coordination of company-sponsored events, client appreciation activities, and trade show participation.
Cross-Departmental Marketing Partnership
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Serve as the internal marketing partner for all departments, supporting communication needs including internal announcements, department initiatives, HR communications, and client-facing updates.
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Collaborate with Benefits, HR, Payroll, Risk Management, Client Experience, and Operations teams to develop materials, campaigns, and communications that reflect their service areas and support client retention and engagement.
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Partner with Facilities and Fulfillment on procurement, storage, and distribution of marketing materials, supplies, and merchandise.
Team Leadership & Marketing Specialist Oversight
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Directly supervise and develop the Marketing Specialist; set priorities, assign projects, review work product, and provide ongoing coaching and feedback.
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Delegate appropriate tasks to the Marketing Specialist while maintaining quality oversight; ensure the team operates efficiently and all projects are completed accurately and on time.
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Foster a collaborative, creative, and deadline-driven team culture; model professionalism, brand pride, and service orientation in all internal and external interactions.
Budget Management & Vendor Coordination
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Partner with the VP of Products and Services to develop and manage the annual marketing budget; track expenditures, ensure accurate coding of purchases, and provide regular budget-to-actual reporting.
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Evaluate and make recommendations on marketing spend across digital ads, print materials, events, sponsorships, and vendor partnerships; prioritize investments that drive measurable ROI.
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Negotiate pricing and terms with marketing vendors, media outlets, promotional suppliers, and event vendors to maximize budget efficiency.
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Serve as the point of contact for external marketing vendors, creative agencies, print vendors, and media partners; manage vendor relationships, contracts, and deliverable timelines.
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Follow company policies and procedures required to comply with applicable data privacy and confidentiality requirements, including but not limited to SOC controls and HIPAA Privacy and Security regulations.
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Other duties and responsibilities as assigned.
REQUIRED EDUCATION AND EXPERIENCE
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Bachelor's degree in Marketing, Communications, Business, or a related field required.
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4-7 years of progressive marketing experience, including demonstrated ownership of brand, digital, social media, email marketing, and content functions.
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Experience managing or supervising at least one direct report or contract resource.
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Demonstrated hands-on experience managing a company website including personally making content updates, publishing blog posts, and maintaining page accuracy; comfortable with CMS platforms (e.g., WordPress), social scheduling tools, and basic web analytics.
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Hands-on experience building and sending email marketing campaigns; familiarity with Brevo, Constant Contact, Mailchimp, HubSpot, or a comparable platform.
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Experience developing marketing collateral, sales materials, and event support materials from concept through production.
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Experience managing vendor relationships including print vendors, digital ad platforms, creative agencies, and promotional suppliers.
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Strong project management skills; ability to manage multiple concurrent projects, track deadlines, and coordinate across departments without losing momentum.
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Excellent written and verbal communication skills; strong eye for design consistency and brand standards.
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Proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, and Teams.
PREFERRED EDUCATION AND EXPERIENCE
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Experience in a B2B marketing environment; PEO, HR outsourcing, insurance, financial services, or professional services industry experience strongly preferred.
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Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or Canva for design work.
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Hands-on experience with paid digital advertising platforms including Google Ads, LinkedIn, Meta, or similar.
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Familiarity with SEO best practices and website analytics tools (e.g., Google Analytics).
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Experience planning and supporting trade shows, conferences, or company-sponsored events.
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Experience with Salesforce or CRM platforms that integrate with marketing workflows.
