Gift Card & Marketing Analyst

Thompson Hospitality Corporation -
Reston, VA

Apply Now

Job Details

Full-time

Benefits

Disability insurance
Dental insurance
401(k)
Tuition reimbursement
Paid time off
Vision insurance
401(k) matching
Referral program
Pet insurance

Qualifications

Vendor relationship building
Data visualization software proficiency
Business intelligence tools
Project management
Bachelor's degree
Data analysis software

Full Job Description

Overview:

The Gift Card & Marketing Analyst is responsible for managing and optimizing the company's gift card program to drive sales, increase guest loyalty, and support marketing initiatives across all restaurant brands. This role analyzes gift card performance, manages promotional campaigns, coordinates with internal departments and third-party vendors, and provides data-driven recommendations to maximize revenue and guest engagement. The ideal candidate is highly analytical, detail-oriented, and passionate about leveraging data to improve marketing performance.

Responsibilities:

Core Responsibilities

Monitor and analyze gift card sales, redemptions, breakage, and promotional performance across all restaurant locations and brands.
Develop and maintain dashboards and reports tracking key gift card metrics, trends, and ROI.
Partner with Marketing to execute seasonal, holiday, and promotional gift card campaigns.
Coordinate digital and physical gift card programs with third-party providers and POS vendors.
Forecast gift card sales and redemption activity to support financial planning.
Identify opportunities to grow gift card revenue through targeted promotions and partnerships.
Ensure accurate setup of promotions, discounts, and bonus card offers within POS and gift card platforms.
Reconcile gift card transactions and investigate discrepancies with Finance and Operations.
Monitor fraud activity and recommend controls to reduce financial risk.
Support new restaurant openings with gift card program implementation.
Collaborate with IT, Accounting, Operations, and Marketing to resolve gift card-related issues.
Analyze guest purchasing behavior and recommend marketing strategies to improve repeat business.
Prepare executive reports highlighting program performance, trends, and recommendations.
Maintain vendor relationships and evaluate new gift card technologies and promotional opportunities.
Ensure compliance with accounting standards and state regulations regarding gift card liabilities.

Qualifications:

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Finance, Analytics, or related field.
2–5 years of experience in marketing analytics, loyalty programs, gift card management, retail, or restaurant operations.
Strong analytical skills with advanced Microsoft Excel proficiency.
Experience with POS systems and gift card platforms preferred.
Knowledge of reporting tools such as Power BI, Tableau, or similar business intelligence software.
Experience working with CRM or loyalty platforms is a plus.
Excellent organizational, communication, and project management skills.
Ability to manage multiple priorities in a fast-paced, multi-unit restaurant environment.

Preferred Qualifications

Data analysis and financial reporting
Marketing campaign performance analysis
Forecasting and budgeting
Vendor management
Digital gift card and eCommerce experience
Fraud detection and transaction reconciliation
Advanced Excel (Pivot Tables, Power Query, VLOOKUP/XLOOKUP)
Power BI or Tableau
Strong attention to detail and problem-solving skills

Health/Dental/Vision
Paid Time Off
401(k), matched up to 4%
Short and Long Term Disability
Tuition Reimbursement
Employee Referral Program
Pet Insurance
Discounts: Hotels, Travel, Tickets, Restaurants

Who We Are:

Thompson Hospitality is of the largest restaurants, food service, and facilities management companies in the country. We are highly built upon our values, do the right thing, do the best you can, and treat others how you want to be treated, which are shaped by more than 33 years of relationships with our clients, guests, and communities. We offer competitive benefits, see our website for more. https://www.thompsonhospitality.com/

We are an equal opportunity employer and value diversity. All employment decisions are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status under applicable federal, state, or local laws.

Apply Now

Required Qualifications

Preferred Qualifications

Job Seeker Tools

Employer Tools

Browse

Stay Connected