Overview
The Marketing Liaison is responsible for driving census growth and building community awareness for Assisted Living Facilities. This position serves as the primary connection between the facility, referral sources, residents, families, and the broader community. The Marketing Liaison develops and executes marketing strategies to promote exceptional care and hospitality standards, ensuring that prospective residents and families experience a seamless transition into the community.
Responsibilities
Qualifications
Bachelor’s Degree in Marketing, Communications, Business, or a related field preferred.
Minimum of 2 years of experience in healthcare marketing, preferably in assisted living, senior care, or healthcare services.
Strong communication, presentation, and relationship-building skills.
Proven ability to develop and implement successful marketing and outreach strategies.
Self-motivated, goal-oriented, and able to work independently and collaboratively.
Proficiency in Microsoft Office and CRM systems; social media marketing experience preferred.
Requirements
Employment is contingent uponsuccessful completionof a Florida AHCA Level 2 background screeningi in accordancewith state regulations. https://info.flclearinghouse.com
Core Competencies
Professionalism and strong interpersonal skills
Excellent organizational and follow-up abilities
Empathy and understanding of the senior care industry
Ability to represent our values of compassion, excellence, and integrity
