Overview
We are seeking a dynamic and results-driven Google AdWords and Meta (Facebook) Advertising Expert to elevate our digital marketing efforts through strategic paid campaigns. In this role, you will harness your expertise in performance marketing, social media management, and media buying to optimize advertising initiatives across multiple platforms. Your innovative approach and data-driven decision-making skills will directly contribute to increasing brand visibility, driving conversions, and maximizing return on investment. Join us to lead impactful campaigns that resonate with target audiences and propel our digital presence forward.
Duties
- Develop, implement, and optimize comprehensive PPC (pay-per-click) campaigns across Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and other paid social channels.
- Conduct thorough keyword research using advanced SEO tools and analytics platforms to identify high-impact keywords that enhance campaign performance.
- Manage advertising budgets meticulously, ensuring efficient allocation of funds across channels while meeting campaign goals.
- Utilize Google Analytics, Google Tag Manager, and web analytics reporting tools to monitor campaign performance, analyze media performance analytics, and generate actionable insights.
- Execute conversion optimization strategies by analyzing user behavior data and refining ad copy, landing pages, and targeting parameters.
- Coordinate media planning and media buying efforts to maximize reach within allocated budgets while maintaining brand consistency.
- Prepare detailed reports on marketing analytics and media performance metrics to inform ongoing strategy adjustments and demonstrate campaign success.
- Stay current with industry trends in SEM (Search Engine Marketing), SEO (Search Engine Optimization), affiliate marketing, and digital marketing innovations to continually enhance campaign effectiveness.
Experience
- Proven experience managing paid search marketing campaigns across Google Ads (formerly Google AdWords), Bing Ads, and social media advertising platforms such as Facebook Ads and Twitter Ads.
- Strong background in performance marketing with a focus on ROI-driven strategies for e-commerce or service-based businesses.
- Proficiency in using SEO tools for keyword research, competitor analysis, and market insights.
- Hands-on experience with web analytics tools including Google Analytics and media planning software to track KPIs effectively.
- Demonstrated ability to manage large marketing campaign budgets efficiently while optimizing for maximum impact.
- Knowledge of media performance analytics techniques such as pivot tables for data analysis and reporting.
- Familiarity with tools like DoubleClick (now part of Google Marketing Platform) for ad management and tracking purposes.
- Experience in managing multiple campaigns simultaneously with a keen eye for detail, deadlines, and budget adherence.
Join us as a Google Adwords and Meta Expert to craft compelling digital advertising strategies that deliver measurable results!
Pay: Up to $500.00 per month
Work Location: In person
