Position Title
Segment Marketing Manager
Location
New York, NY 10018
Job Summary
The Segment Marketing Manager is a senior individual contributor responsible for developing and executing the marketing strategy that supports assigned business(es). This role owns the vertical marketing strategy, content, and banker enablement for the assigned business(es), ensuring that every banker goes to market with a consistent, credible, and compelling Flagstar story that builds trust and advances client relationships before a conversation ever begins.
This is a high-ownership, high-craft role. The Segment Marketing Manager operates at the intersection of strategy and execution, developing the programs, content, and materials that make marketing a genuine growth partner to the business. The right candidate brings deep experience in B2B (or B2C) or financial services marketing, exceptional content and storytelling instincts, and the ability to build industry-best pitchbooks and client-facing materials that reflect the sophistication the business’s audience demands.
Job Responsibilities:
Marketing Strategy and Business Line Partnership
Define and own the marketing strategy for the assigned business(es), translating business line priorities into a coordinated set of programs, content, and market activations.
Serve as the primary marketing partner to business line leadership, managing intake, communication, and strategic alignment on marketing priorities.
Participate in business line reviews, leadership meetings, and field updates, representing marketing and communicating program status, upcoming activations, and results.
Pitchbook and Content Development
Own the development of industry-best pitchbooks, sales materials, and client-facing content that reflect the sophistication, credibility, and visual quality the business’s audience demands.
Build and maintain a library of pitchbooks, one-pagers, market commentary, and presentation materials that bankers can deploy consistently and confidently across client conversations.
Establish the content standard for materials, ensuring every asset is strategically grounded, on-brand, and produced to the level of quality that builds institutional credibility.
Continuously refresh and update materials to reflect current market conditions, product developments, competitive dynamics, and business priorities.
Develop the tools, programs, and resources that allow bankers to go to market with a consistent, credible, and well-supported Flagstar story.
Identify gaps in banker enablement by maintaining close relationships with relationship managers, team leaders, and business line partners, and translating field intelligence into content and program priorities.
Performance Measurement and Cross-Functional Collaboration
Track and report on marketing program performance, including content utilization, event engagement, banker adoption, and pipeline influence.
Collaborate with Creative, Content, Brand, and Field Marketing teams to ensure all marketing activity is coordinated, on-brand, and executed with consistency.
ADDITIONAL ACCOUNTABILITIES
Proven ability to operate as a strategic marketing partner to senior business line leadership, managing priorities, expectations, and deliverables with professionalism and discipline.
Preferred Qualifications:
Possess deep B2B marketing expertise, with the ability to develop strategy, content, and programs that build credibility and advance relationships in a sophisticated commercial and private banking environment.
Exhibit a high bar for creative quality, with the ability to direct production, evaluate output critically, and hold internal and external partners accountable to the standard the business requires.
Display strong written communication skills, with the ability to write clearly and compellingly across a range of formats, from executive presentations to market commentary to banker enablement materials.
Demonstrate a data-informed approach to marketing, using program performance, banker feedback, and market intelligence to continuously refine content and program strategy.
Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.
Flagstar is an Equal Opportunity Employer
We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank
Pay Range
$99,459.75 - $165,640.00
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the San Francisco Fair Chance Ordinance, as appliable.
