Key Responsibilities
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Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness
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Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue
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Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing
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Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels
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Develop compelling outreach messaging tailored by persona, industry, and use case
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Manage campaign calendars, launches, and performance tracking
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Own lead qualification criteria and handoff processes to Sales
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Analyze campaign metrics and continuously optimize performance
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Test and iterate on channels, messaging, and offers to improve efficiency and ROI
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Coordinate launch plans and checklists: messaging, positioning, web updates, launch assets, internal enablement, and external publishing.
Required Qualifications
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3–5 years of experience in outbound marketing, demand generation marketing
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Experience in high technology either a semiconductor company or a IP company.
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Proven experience working cross‑functionally with product and corporate marketing teams
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Hands‑on experience with marketing automation platforms
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Strong analytical skills with the ability to turn data into actionable insights
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Excellent written and verbal communication skills
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Ability to manage multiple campaigns and priorities simultaneously
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Strong project management and cross-functional coordination skills—comfortable driving schedules and follow-ups.
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Solid writing and editing ability (short-form copy + structured briefs).
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Comfort working with technical subject matter experts (SMEs) to translate concepts into clear value statements.
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Bachelor’s degree in Marketing, Communications, Engineering, or related field (or equivalent experience).
The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
