Bel is part of a mission-driven, family-owned company with 160 years of innovation and social purpose, a presence in 120 countries, and a commitment to repositioning the role of snacking to help support a balanced diet. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, Bel U.S. creates delicious fruit, veggie, and dairy portion-sized snacks that bring nourishment, joy, and convenience to everyday life.
Guided by the values of care, dare, and commit, Bel is committed to the Fight for Better Snacking—delivering accessible, portion-sized options while advancing sustainable innovation, healthier snacking, regenerative agriculture, circular economy, and community support. Bel’s mission gives the company a powerful platform to show up credibly at industry moments that shape conversations, partnerships, and the future of food.
The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID. #IWorkForAllForGood