Description:
The East Regional Sales Manager– Betco/Basic Coatings is responsible for achieving the annual revenue plan across a territory through virtual and strategic selling. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and Basic Coatings product lines, primarily through the Jan/San and wood floor channel. The position drives end-customer demand, supports distributor growth, and partners closely with field and internal teams to accelerate sales performance.
Location: Central or Eastern Time Zone
Requirements:
ESSENTIAL DUTIES AND RESPONSIBILITIES: other duties may be assigned as needed.
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Drive end-customer sales to expand account penetration through virtual and remote engagement.
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Develop and execute sales strategies to meet or exceed revenue and growth objectives.
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Manage a portfolio of accounts, serving as the primary point of contact.
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Review sales penetration across key product categories and build targeted sales plans.
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Achieve annual distribution and end-customer sales targets.
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Partner with Regional Sales Directors and Field Sales Support teams to support initiatives and key opportunities.
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Develop and execute strategic growth plans with distributors.
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Implement pricing strategies and contract management for distribution partners and end customers.
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Execute promotional programs provided by the marketing team.
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Manage promotional spending (PFA) to achieve sales goals.
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Utilize CRM to track sales activity, customer interactions, distributor feedback, and competitive insights.
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Provide sales forecasting and pipeline management.
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Ensure consistent communication and collaboration with internal stakeholders including Marketing, Customer Service, Product Management, and Operations.
BEHAVIORAL CAPABILITIES
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Business Acumen: Understands market trends, policies, competition, and strategic practices.
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Customer Focus: Committed to meeting and exceeding customer expectations, building trust and long-term relationships.
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Integrity: Acts in alignment with company values and ethical standards.
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Interpersonal Savvy: Builds strong relationships across all levels using diplomacy and tact.
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Communication Skills: Clearly conveys messages in written and verbal formats.
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Negotiation Skills: Navigates challenging situations effectively while maintaining relationships.
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Decision-Making: Makes informed decisions based on analysis, experience, and judgment.
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Results-Driven: Consistently exceeds sales goals and pushes for continued success.
EDUCATION and/or EXPERIENCE
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Bachelor’s degree in Business with a focus on Sales.
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3-5 years of progressive sales management experience.
REQUIRED SKILLS
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Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
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Experience using iPhones and laptops for business applications.
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Knowledge of Customer Relationship Management (CRM) software.
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Ability to manage and grow accounts in a virtual selling environment.
PHYSICAL REQUIREMENTS
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Ability to work on a computer for extended periods.
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Travel required.
Equal Opportunity Employer
