Develop and execute a comprehensive community marketing and referral strategy that supports census goals.
Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, senior centers, and community organizations.
Represent Elizabeth Park at community events, health fairs, networking meetings, and professional gatherings.
Oversee on-site marketing tours, family engagement meetings, and outreach appointments.
Create effective marketing materials, digital content, and referral outreach tools.
Track and analyze referral trends, outreach activity, and competitor landscape.
Collaborate closely with the Admissions Director to ensure timely follow-up with referral sources.
Maintain a professional, mission-centered presence that reflects our commitment to quality care.
