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Job Summary
We are seeking a dynamic and results-driven Healthcare Marketing Admissions Coordinator to join our innovative healthcare team. In this pivotal role, you will spearhead marketing initiatives aimed at increasing patient admissions through strategic campaigns, digital outreach, and community engagement. Your energetic approach will help elevate our brand presence, attract prospective patients, and support the growth of our healthcare services. This paid position offers an exciting opportunity to make a meaningful impact in a fast-paced environment dedicated to patient care excellence.
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Responsibilities
- Develop and execute multichannel marketing strategies to promote healthcare programs and services, utilizing platforms such as social media, email marketing, print advertising, and digital advertising campaigns.
- Manage marketing automation tools and CRM systems to nurture leads, track engagement, and optimize outreach efforts based on data-driven insights.
- Coordinate social media advertising campaigns across Facebook, Google AdWords, and other channels to maximize reach and engagement with target audiences.
- Create compelling content including copywriting for websites, blogs, newsletters, and promotional materials that resonate with prospective patients and referral sources.
- Oversee the planning and management of marketing projects from inception to completion while ensuring alignment with organizational goals and budget constraints.
- Collaborate cross-functionally with clinical teams, product managers, sales teams, and external vendors to ensure consistent messaging and branding across all channels.
- Analyze web analytics reports using tools like Google Analytics to measure campaign performance, identify opportunities for improvement, and inform future marketing strategies.
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Requirements
- Proven experience in multichannel marketing, digital marketing, or healthcare marketing roles with a focus on demand generation marketing.
- Strong knowledge of SEO best practices, content marketing strategies, social media advertising campaigns, and marketing automation tools.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and web analytics reporting tools such as Google Analytics.
- Demonstrated ability to manage marketing projects efficiently while balancing multiple priorities within deadlines.
- Excellent copywriting skills with an eye for detail and a talent for creating engaging content tailored to diverse audiences.
- Experience managing marketing or advertising sales initiatives with a focus on performance marketing and B2B (business-to-business) outreach.
- Leadership skills in managing teams or coordinating cross-functional collaboration to achieve shared objectives.
- Familiarity with CRM systems like Salesforce or HubSpot for tracking leads and managing customer relationships.
Join us as a Healthcare Marketing Admissions Coordinator if you're passionate about leveraging innovative marketing strategies to make a difference in healthcare access! Your energetic approach combined with your expertise will help us connect more patients with the care they need while advancing your career in a supportive environment committed to excellence.
Pay: $45,000.00 - $62,389.76 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Experience:
- Sales: 1 year (Preferred)
Work Location: In person
