We are looking for a strategic and technically sharp Growth Marketing Manager to own our web presence as a conversion engine. You will be the primary architect of our analytics framework, experimentation roadmap, and CRO strategy — transforming site traffic into measurable pipeline and revenue. This role spans web analytics instrumentation, A/B testing, landing page optimization, SEO and organic discoverability, and cross-channel journey mapping.
Website Optimization & Conversion Strategy
Implement personalization strategies that deliver tailored experiences based on visitor behavior, source, audience segment, and funnel stage.
Own site architecture, page speed, Core Web Vitals, and technical performance to maximize both UX quality and conversion metrics.
Leverage AI tools to make rapid site updates, content changes, and optimizations, reducing reliance on engineering resources.
Experimentation & Testing
Own and scale a rigorous A/B and multivariate testing program across landing pages, lead forms, onboarding flows, and key conversion paths.
Build and maintain a multi-quarter CRO experimentation roadmap, documenting learnings, winning variants, and reusable templates.
Use behavioral and heatmap tools (Hotjar, FullStory, Heap, Microsoft Clarity) to identify friction points, drop-offs, and optimization opportunities.
Serve as the primary architect for GA4/GA360, Google Tag Manager, Looker Studio, and Tableau — ensuring data integrity and reliability across all touchpoints.
Define and track CRO KPIs beyond surface-level conversion rate: revenue per visitor, CAC, funnel progression, test velocity, and MQL SQL rates.
5–6+ years of hands-on experience in Conversion Rate Optimization, Web Strategy, Growth Marketing, or Digital Marketing Operations in a B2B SaaS environment.
5–6+ years working directly with web analytics platforms (GA4/GA360, Heap) and CRO/experimentation tools (Optimizely, VWO, Webflow Optimize, or equivalent).
Web Analytics: Google Analytics 4 (GA4/GA360), Google Tag Manager, Google Search Console, Heap — event instrumentation, debugging, HTML, Javascript, and data governance.
BI & Reporting: Looker Studio, Tableau, Power BI — dashboard development, funnel reporting, and executive presentations.
CRO & Testing Platforms: Optimizely, VWO, Webflow Optimize, Convert, or equivalent experimentation tools.
Behavioral Research Tools: Hotjar, FullStory, Crazy Egg, Contentsquare, Microsoft Clarity — heatmaps, session recordings, and funnel analysis.
CMS & Web Management: Wordpress, Webflow, Contentful, or equivalent — ability to build and manage pages without engineering dependency.
$102,000- $144,000 + bonus
Salary Range
$102,000.00 - $144,000.00
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
