Job Summary
We are seeking a dynamic and energetic Marketing Communications Coordinator to drive our brand visibility and engagement across multiple channels. In this role, you will develop and execute compelling marketing campaigns, craft engaging content, and leverage digital tools to connect with our target audiences. Your enthusiasm for innovative marketing strategies will help elevate our brand presence, support sales growth, and foster meaningful relationships with clients and partners. This paid position offers an exciting opportunity to contribute to a fast-paced marketing team dedicated to excellence and creativity.
Duties
- Develop, implement, and manage multichannel marketing campaigns across digital platforms including social media, email, and website channels.
- Create high-quality content for blogs, social media posts, newsletters, and promotional materials that align with brand voice and marketing goals.
- Optimize website content for SEO to improve search engine rankings and increase organic traffic using tools like Google Analytics and WordPress.
- Manage social media marketing efforts on platforms such as Facebook Advertising, Instagram, LinkedIn, and Twitter to boost engagement and follower growth.
- Coordinate advertising sales initiatives by supporting print advertising campaigns, digital ads (Google AdWords), and performance marketing strategies.
- Utilize marketing automation tools to streamline campaigns, track performance metrics, and analyze campaign effectiveness for continuous improvement.
- Conduct research on market trends, competitors, and target audiences to inform strategic planning and content development.
- Assist in product management tasks by supporting the promotion of new offerings through targeted marketing efforts.
- Support budgeting processes for marketing projects while ensuring efficient allocation of resources.
- Collaborate with cross-functional teams including sales, product management, and creative teams to ensure cohesive messaging across all channels.
Qualifications
- Proven experience in digital marketing, content marketing, or related roles with a strong understanding of multichannel marketing strategies.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual content; familiarity with HTML is a plus.
- Demonstrated ability in SEO practices, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
- Strong copywriting skills with the ability to craft compelling messages tailored for different audiences.
- Knowledge of B2B (business-to-business) marketing principles and experience supporting e-commerce initiatives is preferred.
- Familiarity with WordPress website management and basic HTML coding is advantageous.
- Excellent research skills combined with analytical thinking to interpret data from analytics tools for campaign optimization.
- Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
- Strong communication skills with a proactive approach to teamwork and problem-solving. Join us as a Marketing Communications Coordinator where your creativity meets strategic execution! Bring your passion for digital innovation and storytelling to help us grow our brand presence worldwide while advancing your career in an energetic environment committed to your success.
Pay: $20.00 - $30.00 per hour
Benefits:
- 401(k)
- Life insurance
- Paid time off
Education:
Experience:
- professional marketing: 3 years (Required)
Location:
- Baton Rouge, LA 70808 (Required)
Work Location: In person
