About Us
We are The Real Group (TRG) — a commerce media company specializing in fashion, lifestyle, and sneakers across North America and Europe.
As of 2025, we have achieved over ₩82B KRW (~$60M USD) in GMV, powered by:
- Realry — a global fashion search and price comparison platform
- Sneakers123 — a global sneaker inventory network
- StylMatch — a creator-driven commerce network
Through our proprietary programmatic infrastructure (dailyclicks.net), we connect high-intent fashion consumers with brands, building the next-generation commerce media network.
We are now taking the next step: Building our own Ad Exchange layer, benchmarked against Moloco, Criteo Commerce Grid, Taboola, and Connexity/Realize.
Role: CRM Marketer
Responsibilities
- Own the global CRM framework by defining customer segments across multiple markets (North America, Europe, Asia) and operating an integrated customer data pipeline.
- Define, track, and report CRM KPIs including LTV, retention rate, reactivation, churn, engagement, and loyalty metrics.
- Plan and execute CRM campaigns throughout the customer lifecycle (activation, onboarding, retention, cross-sell/up-sell, win-back).
- Build and scale automated omnichannel communication flows across email, SMS, push notifications, web push, in-app messaging, and rewards triggers.
- Evaluate, implement, and operate CRM and marketing automation platforms while ensuring proper localization by market.
- Develop segmentation logic, lifecycle user journeys, and CRM experimentation frameworks including A/B testing and multivariate testing.
- Implement behavior-triggered and real-time CRM workflows leveraging customer actions and zero/first-party data.
- Analyze campaign performance (ROI, ROAS, ARPU, retention uplift, etc.) and drive insights and strategic improvements.
- Maintain CRM data integrity and ensure compliance with data governance and privacy regulations.
- Collaborate cross-functionally with Product, UX/UI, Engineering, Data Science, Partnerships, and International Ops teams to align CRM strategy with product roadmap and user experience.
- Lead localization of messaging, incentives, and reward structures based on regional customer behavior and cultural insights.
- Manage loyalty/points programs and continuously optimize reward mechanics.
- Leverage qualitative and quantitative signals — including NPS, user feedback, and social listening — to improve customer experience.
- Stay on top of latest CRM trends including AI-powered targeting, predictive retention modeling, and automation technologies, and guide internal adoption.
- Drive efficient resource planning across budget, platforms, and operational capacity to optimize CRM performance.
Qualifications
- 3+ years of experience in CRM, retention, or marketing automation roles.
- Proven experience operating in global markets (North America, Europe, Asia) or within a global consumer product/platform.
- Strong analytical skills with proficiency in Excel, SQL, GA4, Looker Studio, or similar analytical tools.
- Hands-on experience with CRM and automation tools such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Iterable, or similar platforms.
- Strong English communication skills for cross-team collaboration.
Preferred Experience
- Degree in marketing, business, communications, statistics, or related field.
- Experience in fashion, e-commerce, marketplace, or D2C brands.
- Experience scaling CRM in a fast-growing startup or global organization.
- Strong problem-solving mindset and data-driven decision making.
- Comfortable working cross-functionally with diverse, international teams.
Benefits
- Performance-based bonus program
- Flexible PTO culture
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Pay: $35.00 - $50.00 per hour
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Work Location: Hybrid remote in New York, NY 10013
