Puget Sound Home Health & Hospice of Thurston County
Location: Thurston County, WA
Job Type: Full-Time
Puget Sound Home Health & Hospice of Thurston County is dedicated to providing compassionate, high-quality care to patients in the comfort of their homes. We partner closely with physicians, hospitals, and community organizations to deliver exceptional home health and hospice services.
We are seeking a Marketing and Community Relations Business Development Director to lead and grow our referral network, drive census development, and expand community partnerships across Thurston County.
This role is ideal for a healthcare sales leader or home health/hospice business development professional who thrives on relationship building, strategic growth, and community engagement.
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Base salary is $95,000 to $115,000 annually
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Medical, Dental, and Vision coverage with HSA and FSA
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Free telehealth programs for convenient access to care
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Paid holidays, sick leave, and PTO to promote work-life balance
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401(k) with company match and paid Life and AD&D insurance
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Mileage and tuition reimbursement
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Employee Assistance Program, emergency fund access, and referral bonuses
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A fun, collaborative, and supportive team environment
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Career progression: Opportunities to advance into leadership, strategic development, or regional roles
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Professional development: Comprehensive training, tuition reimbursement, and mentorship to help you achieve your goal
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Develop and execute marketing strategies to increase referrals and patient census
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Build and maintain strong relationships with physicians, hospitals, SNFs, ALFs, and community partners
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Identify new referral sources and market opportunities
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Support growth of home health and hospice programs
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Represent the organization in the community through events, meetings, and outreach
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Promote services to healthcare providers, case managers, and discharge planners
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Maintain a strong presence and reputation as a trusted healthcare partner
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Partner with the Executive Director to establish growth goals and volume projections
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Conduct ongoing market analysis and competitive positioning
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Develop and implement targeted marketing plans
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Lead and support members of the marketing / intake / outreach team (as applicable)
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Provide guidance, coaching, and performance oversight
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Assist with negotiation and management of referral relationships and payer contracts
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Maintain awareness of managed care, Medicare, and Medicaid environments
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Work closely with clinical leadership (Director of Nursing) to align growth with care delivery
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Support development of specialty programs and service lines
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Monitor and report on marketing ROI and effectiveness
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3+ years of healthcare marketing / business development experience
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(Home health, hospice, or post-acute strongly preferred)
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Proven success in relationship-based sales and referral growth
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Strong knowledge of healthcare referral networks
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Excellent communication, negotiation, and presentation skills
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Ability to work independently while driving measurable results
Preferred:
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Bachelor’s degree in Marketing, Business, or related field
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Experience with Medicare/Medicaid and managed care environments
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Valid driver’s license and reliable transportation
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Ability to travel within Thurston County and surrounding areas
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Ability to work in a fast-paced, relationship-driven environment
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Strong reputation in the community
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Opportunity to build and shape market growth
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Meaningful work supporting patients and families
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Collaborative and supportive leadership team
If you are passionate about healthcare, community outreach, and driving growth, we’d love to connect with you.
