Description:
SoftBank Robotics America (SBRA), a member of the SoftBank Group, develops and deploys intelligent robotics solutions at the intersection of artificial intelligence, automation, and real-world business applications. Our technology supports organizations across industries, including hospitality, retail, healthcare, logistics, facilities management and construction, in improving operational efficiency and enhancing customer experiences through robotics and automation. As we continue to scale our presence in physical AI and advanced automation, we are building a collaborative, high-performance environment that values curiosity, operational excellence, and disciplined execution.
SoftBank Robotics America is seeking a strategic commercial leader to help define, commercialize, and scale our cleaning business.
This is not a traditional Senior GTM Strategy & Product Marketing Manager role. It is a business leadership position responsible for owning how our cleaning business goes to market, how new products and services are commercialized, and how our commercial organization executes against a unified growth strategy.
Reporting to executive leadership, you will serve as the commercial quarterback for the business—leading go-to-market strategy, commercialization planning, category creation, product launches, market positioning, customer proof, and cross-functional execution.
Working across Product, Sales, Customer Success, Partnerships, Revenue Operations, Marketing, and Executive Leadership, you will influence how SBRA enters markets, prioritizes industries, creates category leadership, and aligns every customer touchpoint around one consistent narrative.
This is not a strategy-only or agency-management role. The successful candidate must be equally comfortable setting direction and executing the work, including building B2B pitch decks, proposals, messaging frameworks, sales presentations, customer stories, and other revenue-enabling content. This role is well suited to a resourceful leader who can operate effectively in a lean, entrepreneurial environment and move quickly from concept to finished deliverable.
About SoftBank Robotics America
SoftBank Robotics America helps large organizations make robotics an operational reality through an OEM-agnostic platform, managed services, deployment, software, and support. As a growing organization, SBRA values leaders who are comfortable working with limited resources, building new capabilities from the ground up, and personally executing high-priority work.
Primary Responsibilities
Drive Go-to-Market Strategy & Commercial Alignment
- Influence overall GTM strategy with Product, Sales, Marketing, Customer Success, RevOps, Partnerships, and Executive Leadership.
- Develop commercialization frameworks, market intelligence, competitive insights, and vertical growth strategies.
- Translate strategic priorities into clear, usable messaging and customer-facing content across the entire buyer journey.
Own Category Strategy & Market Positioning
- Serve as steward of SBRA's market narrative, value proposition, and messaging architecture.
- Lead category creation and positioning efforts across customer segments and priority industries.
- Ensure consistent messaging across direct sales, partners, marketing, customer success, proposals, presentations, and executive communications.
Personally Create B2B Sales & Marketing Content
- Write, design, and continuously improve client-facing pitch decks, proposals, executive presentations, messaging frameworks, solution briefs, one-pagers, case studies, email copy, and sales narratives.
- Convert complex robotics, software, service, and operational concepts into concise, persuasive content for enterprise buyers.
- Partner directly with Sales and executives to tailor presentations and proposals for strategic opportunities and customer meetings.
- Own content development from initial concept and drafting through stakeholder review, final production, and field adoption.
- Balance strategic leadership with hands-on execution; personally produce high-priority deliverables rather than relying exclusively on agencies or large internal teams.
Build the Customer Proof & Reference Engine
- Transform live deployments into customer references, case studies, ROI validation, testimonials, executive reference programs, and reusable proof points.
- Interview customers and internal teams to capture measurable outcomes and turn them into compelling commercial stories.
- Partner with Customer Success and Operations to continually generate proof assets.
Enable Enterprise Sales & Partners
- Develop sales playbooks, business cases, battlecards, executive presentations, ROI/TCO models, proposal templates, objection-handling guides, and partner enablement materials.
- Lead win/loss reviews and translate findings into improved messaging, qualification, content, and enablement.
- Equip direct sales teams and channel partners with practical tools that improve customer conversations and advance opportunities.
Voice of the Customer
- Conduct customer, partner, prospect, and field research to influence Product strategy, GTM priorities, messaging, and content development.
- Test messaging with customers and sales teams, then refine it based on market response and commercial performance.
Content, Events & Thought Leadership
- Produce high-impact B2B content using a combination of original writing, visual storytelling, customer insights, and AI-enabled workflows.
- Support demand generation, webinars, partner events, executive thought leadership, and industry presentations.
- Maintain a consistent editorial standard and brand voice across customer-facing materials.
Requirements:
Required Experience:
- 8+ years in Product Marketing, GTM Strategy, Commercial Strategy, B2B Content Marketing, or a related discipline.
- Demonstrated experience personally creating enterprise B2B sales and marketing content, including pitch decks, proposals, messaging frameworks, executive presentations, solution briefs, case studies, and sales enablement materials.
- A portfolio or specific work examples that demonstrate strong writing, presentation development, customer storytelling, and commercial content execution.
- Proven ability to translate complex technology, services, or operational solutions into clear and persuasive customer-facing narratives.
- Demonstrated experience driving cross-functional GTM initiatives from strategy through execution.
- Experience building messaging for emerging enterprise technology categories.
- Strong enterprise sales enablement and partner enablement experience.
- Experience collaborating directly with sales leaders and executives on strategic pursuits, customer presentations, and proposals.
- Experience leading win/loss analysis and customer proof programs.
- Exceptional executive storytelling, writing, editing, and communication skills.
- Ability to build ROI/TCO models and commercialization strategies.
- Willingness and interest in personally executing content creation as a core part of the role.
- Ability to operate effectively in a lean, fast-moving organization without the resources or infrastructure of a large enterprise.
- Comfortable building processes and deliverables from the ground up, managing ambiguity, and shifting between strategic and tactical work.
- Willingness to travel to customers, partners, and SBRA offices.
Preferred Experience
- Experience in robotics, AI, enterprise SaaS, PropTech, ClimateTech, Industrial Tech, Logistics Tech, Automation, or another complex B2B technology category.
- Experience working in a startup, scale-up, business unit, or other entrepreneurial environment where leaders personally create deliverables and build new capabilities.
- Experience creating new market categories and developing messaging for unfamiliar or emerging solutions.
- Demonstrated success producing content for complex, consultative enterprise sales cycles.
- Experience developing proposals or presentations for large strategic accounts and executive buyers.
- Strong presentation-design judgment and proficiency with modern content-development tools.
- Analytics and BI tools.
- AI-assisted content creation and creative production.
Ideal Candidate Profile
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Proven experience developing and executing B2B go-to-market strategies for enterprise technology solutions.
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Hands-on experience creating customer-facing sales and marketing content, including executive presentations, pitch decks, proposals, messaging frameworks, case studies, sales playbooks, and competitive battlecards.
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A track record of partnering with Product, Sales, Customer Success, and Executive Leadership to drive commercialization and revenue growth.
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Experience translating complex technical solutions into compelling business value for executive decision-makers.
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Strong customer research, market intelligence, and competitive analysis capabilities that influence messaging and GTM strategy.
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Success working in fast-paced, high-growth, entrepreneurial environments where leaders are expected to both develop strategy and execute.
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Experience supporting enterprise B2B sales organizations through sales enablement, customer proof, and commercial storytelling.
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Preferred experience in robotics, AI, automation, enterprise SaaS, PropTech, smart buildings, industrial technology, or related emerging technologies.
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A builder's mindset with the ability to create high-quality commercial assets independently rather than relying solely on agency or large marketing team support.
Benefits
We offer a highly competitive benefits package that includes:
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Medical, dental, and vision coverage
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Paid time off and company holidays
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Retirement savings programs, 401k matching program
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Performance-based bonus opportunities
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Professional development and leadership growth opportunities
Equal Employment Opportunity
SoftBank Robotics America is an equal opportunity employer and is committed to creating an inclusive environment for all employees and applicants. We do not discriminate based on race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.
