Job Overview
We are seeking a dynamic and results-driven Digital Marketing Specialist to elevate our brand presence across multiple digital channels. In this role, you will develop and execute innovative marketing campaigns that drive engagement, generate leads, and boost online visibility. Your expertise will help shape our digital strategy, optimize performance metrics, and ensure our marketing efforts align with business objectives. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, creative environment dedicated to growth and innovation.
Responsibilities
- Plan, implement, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels to maximize reach and ROI.
- Conduct keyword research and utilize SEO tools to enhance website visibility and organic traffic through effective search engine optimization strategies.
- Create compelling content for websites, social media, email marketing, and other digital channels that resonates with target audiences and encourages engagement.
- Manage website content using content management systems like WordPress, ensuring timely updates and optimal user experience.
- Analyze web analytics reports using tools like Google Analytics and Marketing automation platforms to track campaign performance and identify opportunities for improvement.
- Optimize conversion rates through A/B testing, landing page enhancements, and user experience improvements leveraging tools such as Adobe Photoshop and Adobe Creative Suite for graphic design needs.
- Oversee social media advertising campaigns on platforms like Facebook and LinkedIn, ensuring targeted outreach and effective ad spend management.
- Set up and manage digital campaign tracking using Google Tag Manager and implement technical SEO best practices including HTML, CSS, JavaScript to improve site performance.
- Collaborate with cross-functional teams to coordinate integrated marketing efforts that support B2B or e-commerce initiatives.
- Monitor industry trends in digital marketing, paid search marketing, SEM (Search Engine Marketing), and performance marketing to keep strategies innovative and competitive.
Skills
- Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
- Strong knowledge of Google Ads (formerly Google AdWords), Facebook Advertising, Google Analytics, Google Tag Manager, and web analytics reporting.
- Experience in content creation, graphic design (Adobe Photoshop/Creative Suite), and website management using WordPress or similar CMS platforms.
- Technical skills including HTML, CSS, JavaScript for website optimization and troubleshooting.
- Expertise in paid advertising campaign management across social media platforms with a focus on social media marketing campaigns.
- Ability to analyze data effectively to inform marketing strategies through analytics tools; experience with marketing automation platforms is a plus.
- Excellent communication skills for crafting engaging content tailored to diverse audiences across digital channels.
- Strong understanding of e-commerce platforms, web analytics, conversion optimization techniques, and performance marketing strategies.
- Proven ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
- Knowledge of B2B marketing practices and content management systems enhances campaign relevance.
Join us as a Digital Marketing Specialist if you're passionate about leveraging cutting-edge digital tools to craft compelling campaigns that captivate audiences worldwide!
Pay: $58,021.18 - $85,000.00 per year
Benefits:
- Health insurance
- Health savings account
- Paid time off
- Parental leave
Work Location: In person
