Job Summary
We are a growing law firm seeking a Marketing Director to lead our marketing initiatives on a part-time, contract basis. This role offers a dynamic opportunity to craft innovative marketing strategies, oversee multichannel campaigns, and drive brand growth across digital and traditional platforms. As a key driver of our marketing efforts, you will leverage your expertise in digital marketing, content creation, and analytics to elevate our presence and engagement.
Responsibilities
- Develop and execute comprehensive marketing strategies that align with organizational goals, focusing on multichannel marketing including social media, email, firm website(s),and digital campaigns.
- Manage and optimize advertising efforts across platforms such as Facebook Advertising, Google AdWords, and other paid media channels to maximize reach and ROI.
- Lead content creation across blog posts, social media updates, case spotlights, and community content — writing and publishing yourself when needed
- Utilize marketing automation tools and Google Analytics to monitor campaign performance, analyze data trends, and refine strategies for better engagement.
- Manage budgets effectively for campaigns while ensuring consistent brand messaging across all channels.
- Lead SEO strategy with strong emphasis on local search across California markets — monitor on-page optimization, to improve organic search rankings and increase website traffic through platforms like WordPress and HTML coding enhancements.
Qualifications
- Proven experience in digital marketing, social media marketing, SEO, content creation, and multichannel campaign management.
- Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
- Knowledge of performance marketing techniques including advertising sales strategies and analytics-driven decision making.
- Excellent research skills combined with copywriting expertise to craft engaging content tailored for diverse audiences.
- Ability to manage multiple projects simultaneously while adhering to deadlines within a flexible part-time schedule.
- This role offers an exciting chance to influence brand growth through creative strategy execution while working on a flexible schedule that fits your lifestyle.
Pay: $25.00 per hour
Work Location: Hybrid remote in Los Angeles, CA 90025
