The Director, Digital Merchandising is responsible for the online merchandising strategy, optimization, execution, and performance for Sherwin-Williams owned digital platforms. This leader will champion strategies that optimize how customers discover, evaluate, and purchase products across Sherwin-Williams.com and Mobile Apps.
Reporting to the Senior Director, Digital Merchandising & Content Strategy, this role is deeply connected to the business and accountable for maximizing digital sales through data-driven merchandising strategies, flawless execution of product and promotional launches, and continual optimization of the digital shopping experience.
The ideal candidate is an expert in eCommerce, digital merchandising, product discovery, and online customer behavior, and is highly analytical, detail-oriented, and a strong communicator.
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
The team is based in Cleveland, Ohio, and is on-site vs hybrid. Qualified applicants residing elsewhere will be considered with preference given to candidates located in or willing to relocate to Cleveland (relocation assistance provided), or Charlotte, NC.
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
Digital Merchandising Leadership
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Develop and execute digital merchandising strategies that improve product discovery, conversion, and sales.
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Lead the team to deliver best‑in‑class merchandising experiences across all devices and platforms.
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Own the merchandising roadmap, quarterly planning, and communication of priorities to senior leadership.
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Ensure digital merchandising supports broader business strategies, category initiatives, and promotional plans.
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Lead both strategically and operationally—deeply understanding customer needs, product assortment, and digital behaviors.
Retail Media Network (RMN) Strategy & Ownership
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Oversee and mature Sherwin‑Williams’ Retail Media Network capabilities to drive incremental revenue and brand partnership value.
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Develop RMN merchandising placement strategies (sponsored products, curated content modules, brand showcases, etc.) that enhance the customer journey.
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Partner with internal teams and external vendors to manage RMN performance, reporting, governance, and optimization.
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Ensure advertisers and brand partners meet merchandising and experience standards.
Digital Shopping Experience Optimization
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Continuously improve the customer journey and merchandising presentation (taxonomy, navigation, filters, cross‑sell/upsell, product detail pages, personalization).
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Guide conversion‑driving merchandising elements throughout the shopping path, including personalization and A/B testing.
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Ensure flawless execution of all merchandising updates tied to product launches, promotions, and seasonal/holiday programs.
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Develop and implement personalization strategies to support omni‑channel objectives and endless aisle capabilities.
Personalization & A/B Testing
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Drive the development and optimization of personalized shopping experiences by leveraging customer data, segmentation models, and behavioral insights to increase relevance and conversion.
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Lead a structured test‑and‑learn roadmap, overseeing A/B and multivariate testing to validate hypotheses, improve merchandising effectiveness, and scale winning experiences across digital channels.
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Partner with UX, Analytics, and Product teams to operationalize personalization capabilities, ensuring consistent execution across platforms.
Digital Transformation & New Capability Delivery
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Translate business needs into clear digital product and capability requirements, serving as a key voice in digital transformation initiatives that elevate the customer experience and drive business impact.
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Champion the introduction of new digital merchandising tools, automation, and platform enhancements by collaborating closely with IT, Product, and cross‑functional stakeholders.
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Lead the evaluation, prioritization, and rollout of new digital features—ensuring they are tested, validated, and successfully adopted by merchandising teams and end users.
Process, Governance & Cross‑Functional Collaboration
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Identify and lead process, workflow, and system improvements that optimize digital merchandising efficiency.
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Partner closely with Creative, UX, IT, PIM, Marketing, and Product teams to ensure seamless execution.
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Ensure consistent product data standards, digital taxonomy, and merchandising governance.
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Represent the digital sales channel in enterprise planning for new product introductions and category expansions.
Measure & Performance
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Partner with Analytics to define, track, and action against merchandising KPIs.
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Monitor and analyze performance at the category, product, and experience level.
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Provide results, insights, and recommendations to executive leadership.
Team Leadership
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Lead and develop a team of 5–10 digital merchandising professionals.
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Build a collaborative, innovative, and test‑and‑learn culture.
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Empower the team by removing obstacles and enabling efficient decision‑making.
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Focus on outcomes and vision while fostering accountability and growth.
Partnerships
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Drive collaboration across Marketing, MarComm, Experience Design/UX, Digital Product Management, IT, and other key business partners.
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Ensure all campaigns and product launches fully leverage digital merchandising capabilities.
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Manage external partners when applicable (technology vendors, RMN partners, analytics vendors).
Required:
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Bachelor's Degree
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7–10 years of experience in Digital, eCommerce, Online Merchandising, or related disciplines.
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Proven digital merchandising leadership that has increased eCommerce sales and improved customer experience.
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5–8 years leading teams in a fast paced, digital environment.
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Strong cross functional leadership skills and ability to align diverse stakeholders.
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Deep customer focus with strong merchandising instincts.
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Strong analytical skills with experience driving decisions through data.
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Experience with product data, digital taxonomy, and merchandising systems.
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Experience managing or partnering in Retail Media Network programs.
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Entrepreneurial and highly adaptable mindset.
Preferred:
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Retail industry experience, specifically home improvement.
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Experience within a large Fortune 500 or complex enterprise.
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B2B and B2B eCommerce exposure.
Travel:
