Overview
We are a California-based immigration law firm serving individuals, professionals, entrepreneurs, and corporate clients in employment- and business-based immigration matters.
We are seeking a Bilingual (Chinese-English) Marketing & Specialist with strong content creation, visual design, website management, and marketing capabilities. This position will help strengthen the firm’s brand presence, search visibility, and client engagement across both English- and Chinese-language markets.
Duties
- Develop bilingual (English and Chinese) content strategies aligned with the firm’s practice areas and business objectives.
- Write, edit, and publish immigration-related articles, FAQs, service pages, case summaries, and industry updates.
- Translate complex legal information into accurate, clear, and accessible content for the general public.
- Create content for WeChat Official Accounts, Xiaohongshu, LinkedIn, YouTube, and other social media platforms.
- Produce short-form videos, graphics, infographics, presentations, and other branded materials.
- Work closely with attorneys to ensure that all legal content is accurate, current, and compliant with applicable professional responsibility and attorney advertising rules.
- Conduct English- and Chinese-language keyword research based on prospective clients’ search behavior.
- Optimize the firm’s practice-area pages, articles, landing pages, and other website content.
- Improve page titles, meta descriptions, internal links, image descriptions, and overall content structure.
- Develop and implement a long-term SEO content strategy to improve organic search visibility.
- Monitor keyword rankings, website traffic, user behavior, and lead conversions.
- Regularly review, update, or remove outdated immigration and legal information.
- Use Adobe Creative Cloud to produce graphic, video, and digital marketing materials.
- Maintain a consistent, professional, and trustworthy law firm brand.
- Create social media graphics, video covers, brochures, event materials, and presentations.
- Adapt content dimensions, formats, and visual presentation for different platforms;
- Organize and manage the firm’s images, videos, templates, and other digital assets.
- Maintain and update the firm’s website using WordPress or an equivalent content management system.
- Create and edit webpages, blog posts, attorney biographies, practice-area pages, and consultation pages;
Requirements:
- Experience in digital marketing, content marketing, SEO, website management, or social media operations
- Excellent Chinese writing skills and sufficient English proficiency for professional communication and content editing;
- Ability to independently plan, write, edit, and publish bilingual content;
- Proficiency with the following software or equivalent tools: Adobe Creative Cloud Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, or related applications; WordPress or an equivalent content management system; and Google Analytics.
Prior marketing experience with a law firm, accounting firm, consulting company, educational institution, or other professional-services organization.
Pay: $30.40 - $33.89 per hour
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
Work Location: In person
