Position Role & Overview:
The Product Manager is responsible for managing the full lifecycle of Magline’s product portfolio while also serving as a cross-functional project leader responsible for aligning Sales, Engineering, Operations, and Marketing throughout the product development and commercialization process. This role combines product management, project management, and pricing strategy responsibilities to ensure that new and existing products meet market demand, achieve profitability targets, and are launched successfully.
The Product Manager will lead product planning, coordinate cross-functional development efforts, manage product roadmaps, and oversee pricing strategy across both new product development and the existing product catalog. This position requires a strategic thinker who can translate market insights into actionable product initiatives while ensuring strong internal alignment and execution.
Responsibilities:
Product Strategy & Lifecycle Management
- Manage the full product lifecycle from concept through launch, growth, and eventual phase-out.
- Develop and maintain product roadmaps that reflect customer needs, competitive positioning, and company priorities.
- Continuously evaluate product performance and identify opportunities for product improvement, cost reduction, or expansion
Cross-Functional Project Leadership
- Serve as the central coordinator for new product development initiatives, ensuring alignment between Engineering, Sales, Operations, and Marketing.
- Lead cross-functional project planning, timelines, and milestone tracking to ensure successful product development and launch execution.
- Facilitate communication between internal teams to resolve issues, manage tradeoffs, and keep projects moving forward.
- Support pilot programs, field testing, and early customer validation for new products.
Market & Customer Insight
- Conduct market research in collaboration with VP to identify customer needs, industry trends, and competitive threats.
- Work closely with sales teams and key customers to gather insights that inform product development priorities.
- Translate customer feedback into actionable product requirements and engineering specifications.
Pricing Strategy & Profitability
- Develop and manage pricing strategies for new product launches, ensuring alignment with market positioning and margin targets.
- Oversee pricing structure and adjustments for the existing product catalog, including margin analysis and competitive benchmarking.
- Collaborate with finance, sales, and leadership to evaluate pricing opportunities, promotional programs, and product profitability.
Product Launch & Commercialization
- Partner with Marketing and Sales to ensure successful product launches, including positioning, messaging, and go-to-market plans.
- Support the creation of product training materials, sales enablement tools, and product documentation.
- Monitor market adoption and customer feedback following product launches.
Reporting & Performance Monitoring
- Track product KPIs including sales performance, margins, adoption rates, and customer feedback.
- Provide product updates and strategic recommendations to leadership through regular reporting and presentations.
- Use data and market feedback to inform product roadmap decisions.
Qualifications:
- Bachelor’s degree in Business, Marketing, Engineering, or a related field
- 5+ years of experience in product management, project management, or product development
- Experience working in manufacturing, industrial products, or material handling industries preferred
- Demonstrated ability to lead cross-functional initiatives involving engineering, sales, and marketing
- Experience managing multiple product initiatives and development projects simultaneously
- Strong analytical and strategic thinking skills
- Excellent communication, presentation, and organizational skills
Preferred Skills:
- Experience managing pricing strategy and product margin analysis
- Familiarity with stage-gate product development processes
- Knowledge of manufacturing environments, supply chains, and industrial product design
- Prior experience with Asana
- Experience with product lifecycle management (PLM) or product roadmap tools
- Certifications such as Certified Product Manager (CPM), PMP, or Agile Product Owner are a plus
Fit with Magline’s Core Values and Purpose:
Core Values:
- Do the Right Thing
- Act with integrity even when no one is watching
- Prioritize long-term trust over short-term gain
- Own mistakes and correct them quickly -
- Be Accountable
- Own outcomes, not just tasks
- Follow through on commitments
- Face challenges with solutions, not excuses
- Put We Before Me
- Serve teammates, customers, and community with humility
- Practice empathy and respect in every interaction
- Support and elevate those around you
- Deliver Excellence
- Strive for continuous improvement, not just completion
- Deliver quality that earns trust
- Set high standards and hold yourself accountable to them
- Have Grit
- Persevere through challenges with resilience
- Maintain discipline and consistency over time
- Turn setbacks into learning opportunities
Magliner Brand Purpose:
We empower people to move with confidence, making work safer, smarter and easier – delivering professional-grade solutions and relentless support that never lets you down.
About Magline:
As a leader in the material handling industry, Magline, Inc. is committed to creating innovative solutions that help people transport materials more safely and efficiently. For over 75 years, this has translated into creating an exceptional product and service experience that has earned long-term customer loyalty. Magline’s industry knowledge and expertise, has evolved into the creation of a compelling customer value proposition.
Customer markets include but are not limited to route delivery (soft drink, beer, water, food service, healthcare), final mile/home delivery (including white glove), manufacturing (including craft breweries and machine shops), rental, moving, vending, retail (including appliance, hardware, paint) and entertainment. Primary buyers of Magliner equipment include business owners, purchasing and operations management. Primary end-user contacts include route delivery/delivery drivers and those who are responsible for moving product and/or commerce as part of their day-to-day job.
What We Offer:
- Competitive salary and comprehensive benefits package
- Opportunities for professional development and career growth
- A collaborative and innovative work environment
- The opportunity to directly impact Magline’s product innovation and long-term growth:
Benefits:
Magline offers a robust benefit package including:
- Medical insurance with HSA/FSA, dental, and vision insurance
- Medical allowance
- Profit sharing
- Company paid life insurance, spousal, and child coverage
- Company paid short-term and long-term disability coverage
- 401(k) with company match
- Paid time off
- Paid Holidays
- Employee Referral Program
- Tuition Assistance
- Employee Assistance Program
- Paid Time Off Purchase Program
- Unpaid Time Off Program
