Office Location Portsmouth, NH
Years of Exp 2+ Years
Salary Range $55k - $95k+
We’re on the hunt for a Paid Social Specialist to join our growing team of digital marketers.
Are you obsessed with fine-tuning campaigns to get the best performance? Do you love digging into data to find opportunities for optimization? Are you excited by the idea of working with a team of talented professionals who work hard for their clients (and have fun while doing it)?
Then you might be perfect for Vital — and Vital might be perfect for you.
Here’s what you need to know:Responsibilities:
Build, launch, and optimize highly targeted paid social campaigns across multiple channels.
Own day-to-day campaign management, including budget allocation, pacing, audience targeting, bid strategies, creative testing, and ongoing optimization.
Ensure campaigns are set up correctly from the start with rigorous QA.
Monitor daily performance to proactively identify risks, inefficiencies, and opportunities for improvement.
Analyze campaign performance data and translate it into clear, actionable insights and optimization recommendations.
Partner with Paid Media Managers to support broader account strategy and long-term performance improvement.
Collaborate with creative and analytics teams to align messaging, creative direction, measurement frameworks, and reporting.
Maintain strong organization across multiple accounts, timelines, and deliverables.
Stay up to date on the latest in the field and share ideas the team can test and scale.
Participate in regular client calls, providing thoughtful updates on campaign performance, learnings, and next steps.
Work with a team dedicated to client success in a collaborative, high-performing environment.
Skills & Requirements:
Have 2+ years of hands-on paid social experience, ideally in an agency environment.
Have direct experience managing live campaigns in Meta Ads Manager and/or LinkedIn Campaign Manager.
Possess a strong understanding of paid social fundamentals.
Be comfortable with leveraging performance data to inform decisions, recommendations, and testing priorities.
Possess a working knowledge of tracking concepts, such as UTMs, pixels, conversion events, and attribution basis.
Have experience analyzing performance with tools such as Google Analytics and platform-native reporting dashboards.
Be detail-oriented, with a strong sense of ownership over clean builds, accurate data, and reliable execution.
Be able to manage multiple campaigns, accounts, and priorities in a fast-paced environment.
Be a clear, thoughtful communicator who collaborates effectively with teammates across disciplines.
Bonus Points, But Not Required:
Meta Ads Certification
LinkedIn Ads Certification
TikTok Ads Certification
Google Analytics Certification
Experience managing campaigns on additional platforms (Pinterest, Reddit, etc.)
Exposure to B2B paid social, demand gen, or lead-focused campaigns
WordPress or CMS-driven website experience
Benefits:
Competitive salary
Health benefits
Simple IRA
Flexible work from home schedule:
Fluid workday hours (we just ask that you find time for 8 hours of work)
Freedom to choose a hybrid WFH and/or in-office schedule
Great perks — read all about ’em
If this job opportunity sounds like you, let’s chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.
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