Be part of an amazing story.
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Associate, External Communications supports communications for Macy’s and Macy’s, Inc. These positions will be focused on operations and brand. The positions will help to execute integrated communications and public relations strategies that bring the Macy’s narrative to life nationwide. The operations-focused role supports communications across stores, supply chain, and Culture and HR initiatives, including key store-related initiatives, thought leadership, and storytelling that highlights the colleague experience, while also playing a role in crisis communications and reputation management. The brand and product role will focus on brand campaigns and events, product launches, iconic events and related storytelling. Both roles support media relations and help protect the Macy’s brand by managing inquiries, de-escalating issues, and addressing public concerns.
What You Will Do
- Enhance the company’s storytelling to showcase why Macy’s is a leading brand and retail innovator.
- Develop and execute short- and long-term strategies for key company initiatives such as new partnerships, collaborations, launches, expansions, consumer campaigns and event activations to generate positive media coverage.
- Build and maintain strong, productive relationships with traditional and non-traditional media contacts, focusing on national and priority media markets across all regions.
- Create and edit press materials, media advisories and messaging, manage new media content development, and pitch stories for ongoing placements.
- Cultivate strong relationships with internal and external leadership, including company executives, brand and product leadership, civic partners, and non-profit organizations.
- Provide media training for spokespeople, focusing on thought leadership for key company executives to represent Macy’s nationally and in their respective markets.
- Manage complex, fast-moving, and unexpected communications challenges and media interactions effectively.
- Collaborate with the External Communications Team to recap media results regularly (quarterly and by project).
- Review internal and external communications materials to ensure alignment with the organization's overall mission and goals.
- Oversee management of multimedia assets including media websites, media materials and photography.
- Assist in managing team budget
- Lead and support crisis management and proactive crisis mitigation efforts.
- Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
- Provide on-site support for key enterprise events, including the Macy’s Flower Show, Macy’s 4th of July Fireworks, Macy’s Thanksgiving Day Parade, Black Friday, and other initiatives; this requires availability on nights, weekends and national holidays.
Skills You Will Need
Storytelling and Communication: Ability to craft compelling narratives and develop integrated communication strategies that enhance Macy’s brand image. Strong command of language and writing for various materials including communications plans, press materials, and executive messaging.
Media Relations: Proven success in building and maintaining relationships with traditional and non-traditional media, including pitching stories and managing media interactions. Established contacts with consumer and business media outlets are highly desirable.
Strategic Thinking: Experience in developing short- and long-term communication strategies, including crisis management and handling complex communications challenges.
Interpersonal Skills: Strong ability to build and maintain relationships with internal and external stakeholders, including executives, store leadership, civic partners, and non-profits. Highly collaborative and effective in team settings.
Project Management: Excellent organizational skills with the ability to manage multiple projects simultaneously. Experience in overseeing budgets and managing communication initiatives effectively.
Crisis Management: Experience in handling crisis communication and media interactions related to various events, natural disasters, and other unexpected challenges.
Creative and Proactive Thinking: Innovative and confident thinker with a proactive approach to problem-solving and issue mitigation.
Technical Proficiency: Experience with Microsoft Office suite, media monitoring programs (Muckrack, Cision, Meltwater, Critical Mention, etc.), Canva, SquareSpace and social media channels.
Writing and Editing Skills: Strong ability to create and edit press materials, media advisories, and new media content. Skilled in developing concise and engaging content with a conversational voice.
Independent Work: Ability to work independently with minimal supervision, making sound decisions and managing communications effectively.
Personal Impact and Credibility: Strong personal impact with the ability to build relationships and establish credibility easily.
Who You Are
- Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 5+ years of experience in public relations, media relations, communications, or a related field. Prior retail experience a plus.
- This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
- Able to work a flexible schedule based on department and company needs, including regular travel to Herald Square offices.
- Able to travel occasionally for local and national events and media opportunities.
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
