Our growing media company is seeking an Advertising Account Executive to develop partnerships with local and regional businesses and help them achieve their marketing objectives.
Thirst Colorado Media and Colorado’s Performing Arts Publications have been connecting businesses and organizations with Colorado’s active, educated, and affluent residents and visitors for over 50 years. We offer advertisers access to highly engaged audiences through print, digital, and event sponsorship opportunities.
Successful candidates will demonstrate the ability to adapt their sales skills to an evolving media landscape while effectively communicating the value of print and digital advertising in today’s marketing world.
Key Responsibilities
The Employee is responsible for generating advertising revenue through print and digital ad sales. Key activities include but are not limited to:
Prospecting & Lead Generation:
- Sell print and digital advertising to small and mid-sized businesses throughout Colorado and the Rocky Mountain region.
- Identify and research potential advertising clients to grow the company’s advertiser network.
- Conduct outreach through cold calls, emails, and networking to establish new business opportunities.
- Attend industry events, trade shows, and networking functions to build relationships and expand brand awareness.
Account Management & Client Retention:
- Build and maintain a portfolio of strong relationships with new and existing clients.
- Act as the primary point of contact for advertisers, ensuring satisfaction and long-term partnerships.
- Provide ongoing support, campaign performance insights, and strategic recommendations to help clients maximize their marketing efforts.
Sales Pipeline Management:
- Use the company’s CRM system to maintain accurate account and opportunity information and drive sales activity.
- Ensure consistent follow-up with potential clients to move them through the sales pipeline and close deals.
- Forecast and report on revenue projections, deal status, and performance.
Sales Presentations & Negotiations:
- Prepare and deliver customized advertising proposals and presentations based on client marketing needs.
- Negotiate advertising contracts, pricing, and campaign details to create win-win opportunities for both clients and the company.
Collaboration & Coordination:
- Work closely with sales, marketing, and editorial teams to understand the unique characteristics and positioning of each publication and product.
- Communicate advertiser needs and expectations internally for seamless campaign execution.
- Work closely with the production team to ensure accuracy, timeliness, and quality of client deliverables.
Performance & Reporting:
- Meet and exceed revenue targets, with a strong focus on account retention and new business generation.
- Provide regular sales reports, including progress, client feedback, and market insights.
Qualifications & Skills
The ideal candidate will have a combination of sales ability, relationship-building skills, and media industry knowledge. We are open to both experienced professionals and driven individuals looking to break into media sales.
- Outgoing, resourceful, and self-motivated, with a passion for sales and marketing.
- Strong desire to meet/exceed annual revenue targets and continuously grow earnings.
- Previous inside sales, advertising sales, or internet sales experience is a plus, but not required.
- Understanding of media buying and the advertising sales process (or willingness to learn).
- Excellent face-to-face, phone-based, and electronic communication skills.
- Strong presentation skills, with the ability to clearly explain marketing solutions.
- Ability to articulate the value of print media in today’s marketing and branding landscape.
- Comfort using a CRM system to track leads and manage client interactions.
Compensation for this role is a combination of salary and commission with an OTE target of $60,000 - $85,000 / year.
Job Type: Full-time
Pay: $60,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Ability to Relocate:
- Westminster, CO 80035: Relocate before starting work (Required)
Work Location: In person
