About the Role
Les Belles NYC is looking for a creative, social-first Social Media & Brand Manager to own and grow our digital presence across four interconnected brands:
- Les Belles NYC - dental, beauty, wellness & lifestyle
- Dr. Sharon Huang - founder, clinician & thought leader
- Oliver Belles -our Chief Anxiety Officer and resident personality
- Little Belles - pediatric dentistry & family wellness
We're not looking for someone to simply maintain a content calendar.
We want someone who can spot the story, capture it, package it, and grow an audience around it.
You'll work closely with our team to turn what happens inside Les Belles every day - smile transformations, clinical education, patient journeys, founder stories, team culture, wellness, behind-the-scenes moments, and Oliver being Oliver - into content people actually want to watch.
What You'll Own
- Develop and execute social strategy across all four brands
- Create and manage monthly content calendars
- Film and photograph content in-practice approximately 3 days/week
- Conceptualize, shoot, edit, and publish Reels/TikToks/Stories
- Develop hooks, scripts, captions, and recurring content series
- Direct Dr. Sharon, providers, team members, and collaborators on camera
- Manage posting, community engagement, comments, DMs, tags, and mentions
- Identify trends and cultural moments worth participating in
- Build distinct voices and audiences for each brand
- Track reach, engagement, shares, saves, watch time, follower growth, and other key metrics
- Use performance data to continually improve the content strategy
- Identify creator, influencer, brand, and collaboration opportunities
Who We're Looking For
Someone who is:
- Creative with excellent taste
- Social-media obsessed and culturally aware
- Strong at short-form video, storytelling, and editing
- Comfortable both behind the camera and directing people in front of it
- Able to create polished luxury content and spontaneous personality-driven content
- Highly organized and able to independently manage multiple brands
- Proactive - you see content opportunities without waiting to be told what to shoot
- Data-aware and genuinely interested in audience growth
- Comfortable receiving feedback and iterating quickly
Experience in dental, healthcare, beauty, wellness, hospitality, luxury, fashion, or lifestyle is a plus, but not required.
Your portfolio matters more to us than your number of years of experience.
What Success Looks Like
You'll help us build four distinct but connected brands with stronger content, larger audiences, greater engagement, and increased cultural relevance - while creating a consistent content engine that doesn't depend on leadership figuring out what to post every week.
To Apply
Please send:
- Resume/brief professional background
- Portfolio
- Social accounts you've personally managed
- 2 to 3 examples of short-form content you've created
- Your preferred compensation structure: hourly or monthly package
- Availability for approximately 3 in-person days/week in Manhattan
And skip the traditional cover letter: Take a look at our existing social presence and tell us one thing you'd do differently.
Pay: $30.00 - $45.00 per hour
Work Location: In person
