About Sino-Sci
Sino-Sci is a U.S.-based botanical health company dedicated to advancing Healthy Aging through science-backed herbal and medicinal mushroom supplements.
With decades of research and innovation, we develop premium botanical products that help people improve their quality of life naturally.
Our business operates across multiple e-commerce channels, including Shopify, Amazon, YamiBuy, and our official website, supported by an experienced bilingual customer service and sales team.
As we continue expanding our online business, we are seeking a passionate Digital Growth Marketing Specialist to help drive customer acquisition, optimize digital advertising performance, and accelerate online sales growth.
Position Summary
We are looking for a data-driven and growth-oriented digital marketer who has hands-on experience managing paid advertising campaigns and improving customer acquisition performance.
This role will be responsible for planning, launching, testing, analyzing, and optimizing digital marketing campaigns across multiple online channels.
You will work closely with our e-commerce, customer service, and sales teams to generate high-quality leads, improve conversion efficiency, and scale our online business.
This position is ideal for someone who enjoys solving growth challenges through experimentation, data analysis, and continuous optimization.
Key ResponsibilitiesPaid Advertising
- Plan, launch, and manage paid advertising campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- TikTok Ads (preferred)
- Manage advertising budgets and bidding strategies.
- Continuously optimize campaigns to improve:
- ROAS
- CTR
- CPC
- CPA
- Conversion Rate
- Monitor campaign performance daily and make data-driven optimization decisions.
Performance Marketing & Growth
- Develop customer acquisition strategies.
- Improve website traffic quality and lead generation.
- Optimize customer acquisition cost (CAC).
- Increase qualified website visitors and new customer growth.
- Identify growth opportunities through marketing data and customer behavior.
A/B Testing & Optimization
Continuously test and optimize:
- Ad creatives
- Headlines
- Audience targeting
- Campaign structures
- Landing pages
- Promotional offers
- Marketing funnels
Analyze test results and implement improvements to maximize campaign performance.
Analytics & Reporting
Track and analyze performance using:
- Google Analytics 4 (GA4)
- Google Ads
- Meta Business Manager
- Shopify Analytics
- Other marketing analytics tools
Prepare weekly and monthly reports covering:
- ROAS
- CTR
- CPA
- CAC
- Conversion Rate
- Customer Acquisition
- Marketing Performance
Provide actionable recommendations based on campaign data.
Cross-functional Collaboration
Work closely with:
- E-commerce Manager
- Customer Service & Sales Team
- Graphic Designer
- Content & Brand Team
to improve customer acquisition, conversion rates, and overall online sales performance.
QualificationsRequired
- 2+ years of hands-on experience managing Google Ads and/or Meta Ads.
- Strong understanding of Performance Marketing and Paid Media.
- Experience with Google Analytics (GA4).
- Strong analytical and problem-solving skills.
- Experience conducting A/B testing and campaign optimization.
- Ability to make data-driven decisions and continuously improve campaign performance.
- Excellent communication and teamwork skills.
- Professional working proficiency in both Mandarin Chinese and English (written and spoken).
- Ability to collaborate effectively with a bilingual sales and operations team.
Preferred
Experience with any of the following is a strong plus:
- Shopify
- Amazon Advertising
- TikTok Ads
- Klaviyo or Email Marketing
- SEO
- Health & Wellness Industry
- Dietary Supplements
- Direct-to-Consumer (DTC) Brands
What Success Looks Like
Success in this role will be measured by your ability to:
- Increase qualified website traffic.
- Increase monthly new customer acquisition.
- Improve ROAS and advertising efficiency.
- Reduce customer acquisition cost (CAC).
- Improve conversion rates.
- Support sustainable online sales growth through continuous testing and optimization.
What We Offer
- Competitive salary (based on experience)
- Performance-based bonus
- Career growth opportunities
- Collaborative and entrepreneurial work environment
- Opportunity to play a key role in building a fast-growing health brand
Who We're Looking For
We're not looking for someone who simply manages advertising accounts.
We're looking for someone who is passionate about growth, enjoys testing new ideas, analyzing data, and continuously improving marketing performance.
If you enjoy experimenting, solving marketing challenges, and making measurable business impact, we'd love to hear from you.
职位类型：全职, 学徒
薪资： 每年$42,000.00起
福利:
- Employee discount
- Flexible schedule
- Paid time off
- Professional development assistance
Work Location: 现场办公
