Under the general direction of the Director of Marketing, this position is accountable for marketing content initiatives that support marketing and communications strategies, both internal and external, across multiple platforms, in order to drive volume growth, customer engagement and retention, and brand awareness. This role is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. This role oversees creative services team and outside agencies on the production of content assets (print and digital), including e-books, videos, photos, white papers, infographics, slideware, fact sheets, and brochures for use on the company website, intranet, social media, advertising and other communication channels.
The role oversees the workflow of department wide content marketing projects, supervises supporting staff, mentors less experienced employees, and fulfills management and administrative responsibilities as a member of the marketing and communications leadership team.
