Non-Alc Evangelist and Retail Lead
Location: The Yount Room, Yountville
Reports To: Station Manager
Position Overview
Our Non-Alc Evangelist and Retail Lead is a full-time role (Tuesday thru Saturday) that leads daily sales of our shared retail and non-alcoholic beverage space No & Co. A thoughtfully curated corner of The Yount Room, this space highlights non-alcoholic alternatives for everyone at the table, locally inspired goods, and lifestyle merchandise that reflect the culture and pace of life in our community. While this position’s primary focus (~60% of responsibilites) is the retail experience and supporting our non-alc business – including launching our own NA product – they will also flex into The Yount Room collective tasting space as needed (~40% of responsibilities), helping deliver seamless, guest-centered service across both environments.
Key Responsibilities
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Daily Operations: Oversee opening and closing duties, inventory management, visual merchandising, POS accuracy, and an overall exceptional retail presentation.
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Guest Experience: Welcome and engage guests with genuine enthusiasm, helping them discover new non-alcoholic offerings, local makers, and goods that express the Yountville lifestyle.
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Product Knowledge: Stay current on featured or emerging non-alcoholic beverages, local artisan products, and retail trends to guide guests authentically.
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Collaboration: Work closely with the Station Manager, tasting room team, and collective brand partners to ensure operational harmony between the retail space and tasting salon.
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Business Development: Working alongside the Director and Station Manager, find and execute on networking opportunities, promotional events and local pourings to bring our Non-Alc mission to the people including being a key figure in launching our own NA product.
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Sales & Reporting: Track daily sales, manage restocks, and support monthly reporting to ensure both profitability and brand consistency.
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Flex Support: Assist the tasting room team during peak periods, events, and activations thus ensuring a unified guest experience.
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Training & Standards: Help onboard seasonal or part-time team members to maintain service consistency and uphold The Yount Room’s values.
Qualifications
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2+ years of retail, hospitality, or tasting room experience (wine or beverage background a plus).
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Passion or interest in the emerging non-alcoholic alternative market.
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Warm, confident, curious and able to connect with guests across interests and lifestyles.
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Strong sense of visual detail, organization, and follow-through.
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Comfortable managing multiple priorities in a dynamic, collaborative environment.
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POS and basic reporting proficiency (Shopify, Google Workspace, MS Office Suite a plus).
Compensation
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$21-$23 per hour, full-time
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+ 4% commission
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+ Wine club sign-up bonuses
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+ Gratuity and tips
Benefits include:
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Medical, Dental, Vision, Life, Disability
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401k with company match
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PTO
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Birthday/Float Day
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Annual education credit
