Job Summary
The Executive SEO Strategist will assist in developing a productized SEO and AI search offering for solo and boutique law firms. Upon development of the offering, the Executive SEO Strategist will execute the standardized SEO tactics for a portfolio of clients and manage the overall SEO offering.
Essential Duties and Responsibilities:
- Manage and execute implementation of SEO strategy set up and ongoing tasks.
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Assist in the development of a productized SEO strategy for local, multi-location, regional, and national SEO needs.
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Based on reporting data, build SEO strategy to keywords, content, linking and other factors to improve impressions, traffic, and conversion (ITC).
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Track, report, and analyze website analytics.
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Assist with elements of creation for client webpages to optimize and improve conversion rate.
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Be a subject matter expert to help with continuous improvements and growth.
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Balance quality and quantity of individual tasks to streamline strategy/project development, timelines, and results.
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Define new strategies, based on data research, to improve page and content performance.
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Identify and address technical concerns through audits for client accounts on an ongoing basis.
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Keep pace with SEO and AI search engine and internet marketing industry trends and development.
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Develop and implement link building strategies.
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Work internally with colleagues on internal, continuous department improvement efforts.
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Communication to clients, team, and management on strategy/project development, timelines, and results.
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Collaborate cross-departmentally client strategy and goals.
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Other duties as assigned by management.
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Regular and reliable attendance is expected as this is a full-time position.
Qualifications:
- Passion for SEO and overall internet marketing
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Must possess SEO and AI experience
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Must have Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
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Outstanding ability to think creatively, strategically and identify and resolve problems
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Ability to foster strong client relationships at various levels
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Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
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Ability to clearly and effectively articulate thoughts and points
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High levels of integrity, autonomy, and self-motivation
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Excellent analytical, organizational, project management and time management skills
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1-3 years of professional experience working in an agency environment
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Previous experience with industry tools such as Ahrefs, SEMrush, Google Analytics, etc.
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Current Google Analytics Certification
Physical/Mental Requirements for the Job:
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Prolonged periods of sedentary movement
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May be requested to work overtime and weekends if deemed necessary
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Must be able to lift at least 20 pounds
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Certain management positions might be required to occasional travel
