Creative Director / Brand Designer
VEZA Golf — California Golf Apparel Startup
Contract Role: 60–90 Days
Location: California / Remote with occasional Bay Area event or photoshoot support preferred
Compensation: $50–$75 per hour or project-based compensation, depending on experience
About VEZA Golf
VEZA Golf is a California-based golf apparel startup building a more personalized shopping experience for modern golfers. With extensive golf industry supply chain experience, VEZA combines premium design, custom-fit apparel, made-to-measure services, and technology-driven shopping tools to help golfers find clothing that fits better, looks better, and performs better.
VEZA is focused on becoming a leading custom-fit golf apparel brand. We believe standard sizing does not work for every golfer, and we are building a better way to shop for golf clothing through made-to-measure apparel, personalized service, and the use of AI and technology to improve the customer experience.
Position Overview
VEZA Golf is looking for a Fractional Creative Director / Brand Designer for a 60–90 day project to refine and elevate the brand’s visual image across website, social media, marketing materials, photoshoots, and offline events.
This role is ideal for a creative professional with experience in fashion, golf, sportswear, athleisure, beauty, lifestyle, or premium consumer brands. The goal is to create a more polished, consistent, and premium brand presentation that can be used across VEZA’s website, social media, emails, trunk shows, golf club events, and customer-facing materials.
This is a strategic and hands-on creative role. The right person should be able to define the visual direction, create design assets, guide photography and content style, and build a simple but professional brand system that the internal team can continue using after the project is complete.
Key ResponsibilitiesBrand Image & Visual Direction
- Review VEZA Golf’s current website, social media, product presentation, and event materials.
- Develop a refined visual direction for the brand, including color usage, typography guidance, image style, content mood, layout direction, and overall premium brand feel.
- Help define VEZA’s brand personality as a modern, custom-fit, technology-enhanced golf apparel brand.
- Create a simple brand style guide that can be used by the marketing team, social media coordinator, designers, photographers, and event staff.
Website Visual Improvement
- Provide creative direction for VEZA’s homepage, product pages, collection pages, banners, and key landing pages.
- Recommend improvements to website layout, imagery, product storytelling, and visual hierarchy.
- Help communicate VEZA’s key value proposition clearly: premium golf apparel, custom fit, made-to-measure service, and a technology-enhanced shopping experience.
- Work with the team or website developer to ensure visual updates are practical and easy to implement.
Social Media Templates & Content Style
- Create social media templates for Instagram posts, stories, Reels covers, launch announcements, event promotions, and customer testimonials.
- Define a consistent visual style for VEZA’s social content, including lifestyle imagery, product detail shots, try-on content, golf course visuals, and trunk show/event content.
- Provide guidance on how VEZA should present products, models, customers, golf events, and made-to-measure services on social media.
Photoshoot & Campaign Direction
- Create mood boards and creative direction for lifestyle photoshoots, product shoots, model shots, golf course content, and event photography.
- Recommend shot lists for website banners, social content, email campaigns, product pages, and trunk show promotion.
- Help guide model styling, location selection, product presentation, and visual storytelling.
- Ensure photos and videos communicate a premium California golf lifestyle.
Trunk Show & Event Presentation
- Design or guide the visual presentation for trunk shows, golf club events, demo sessions, and pop-ups.
- Recommend improvements for booth setup, signage, display layout, product racks, printed materials, lookbooks, and fitting/demo areas.
- Create event templates such as flyers, invitations, signage, QR code cards, and lead collection materials.
- Help make the offline brand experience feel polished, premium, and consistent with the website and social media.
Project Deliverables
By the end of the 60–90 day engagement, the Creative Director / Brand Designer should deliver:
- Brand visual audit and improvement recommendations.
- Simple brand style guide.
- Website visual direction and homepage/collection page recommendations.
- Social media design templates.
- Photoshoot mood board and shot list.
- Event/trunk show visual presentation guide.
- Basic flyer, signage, and event material templates.
- Creative direction for VEZA’s made-to-measure and custom-fit apparel messaging.
Ideal Candidate
The ideal candidate has strong visual taste, premium brand experience, and the ability to make an early-stage brand look more polished and professional.
We are looking for someone who is:
- Experienced in fashion, sportswear, golf, athleisure, beauty, wellness, luxury, or lifestyle branding.
- Strong in brand identity, visual design, creative direction, and campaign presentation.
- Able to create clean, modern, premium visual systems.
- Comfortable working with startup teams and limited resources.
- Practical, hands-on, and able to create usable templates and guidelines.
- Strong at connecting website visuals, social content, and offline event presentation into one consistent brand image.
QualificationsRequired
- 5+ years of experience in brand design, creative direction, fashion/lifestyle marketing, or visual identity.
- Strong portfolio showing brand identity, website visuals, social media design, campaign direction, or retail/event presentation.
- Excellent taste in typography, layout, photography, color, and premium product presentation.
- Experience creating brand guidelines, design templates, or campaign concepts.
- Ability to work independently and deliver clear creative direction.
Preferred
- Experience with golf, women’s golf, sportswear, athleisure, luxury retail, or premium lifestyle brands.
- Experience with Shopify websites, ecommerce design, email templates, social media content, and retail events.
- Experience directing photoshoots, lifestyle campaigns, product launches, or pop-up/trunk show presentations.
- Familiarity with Canva, Adobe Creative Suite, Figma, Shopify, Klaviyo, Instagram, TikTok, or similar tools.
Engagement Details
This is a 60–90 day fractional contract role. The position may be structured hourly, monthly, or project-based depending on experience and scope.
The ideal candidate should be available for regular weekly check-ins and able to complete practical deliverables that VEZA can use immediately across website, social media, email marketing, and events.
Pay: $50.00 - $75.00 per hour
Work Location: In person
