Job Title: Counter Sales Representative – Equipment
RentalLocation: Durante Equipment – Hollywood, FL
Job Type: Full-Time
About Durante Equipment
Durante Equipment is a growing construction equipment rental, sales, parts, and service company serving contractors, businesses, and homeowners across South Florida. We are built on a simple standard: Driven to Deliver, with Old School Values, and a Passion to be the Best.
We are looking for a motivated, customer-focused Counter Sales Representative to join our Hollywood location. This is a key position in our branch. You are often the first person a customer speaks with, and the way you handle that conversation can determine whether we win the rental, lose the rental, or build a long-term customer relationship.
This is not just an order-taking job. We need someone who can listen, ask the right questions, recommend the right equipment, follow up, and close business.
Position Overview
The Counter Sales Representative is responsible for helping walk-in and phone customers with equipment rentals, sales inquiries, quotes, reservations, contracts, and customer follow-up. This person must be organized, professional, and comfortable working in a fast-paced rental environment where accuracy, urgency, and customer service matter every day.
The right candidate will be someone who takes ownership, communicates clearly, and understands that every call, every quote, and every customer interaction is an opportunity to grow the business.
Key Responsibilities
Answer incoming customer calls and assist walk-in customers in a professional, helpful, and timely manner.
Ask questions to understand what equipment the customer needs, what type of work they are doing, where the job is located, and when the equipment is needed.
Recommend the correct rental equipment based on the customer’s job, site conditions, height, weight, access, and application.
Prepare rental quotes, reservations, and contracts accurately in the rental system.
Ask for the order and work to close rentals instead of only sending quotes.
Follow up on open quotes, pending rentals, dormant customers, and lost opportunities.
Coordinate with dispatch, service, yard, and sales to confirm equipment availability, delivery timing, and customer expectations.
Maintain accurate customer information, jobsite details, contact information, and notes in the system.
Support outside sales by passing along leads, customer needs, and potential opportunities.
Handle customer questions regarding rates, delivery, pickup, equipment availability, rental terms, and basic equipment operation.
Communicate clearly with customers if there are delays, substitutions, availability issues, or changes to a delivery or pickup.
Help maintain a professional counter area and represent the Hollywood branch with urgency and pride.
What We Are Looking For
Strong customer service and communication skills.
Sales mindset with the ability to ask for the deal.
Ability to work in a fast-paced environment and manage multiple priorities at once.
Strong attention to detail and ability to enter accurate information.
Comfortable speaking with contractors, business owners, drivers, and walk-in customers.
Ability to learn construction equipment, rental terms, rates, and basic jobsite applications.
Reliable, professional, and willing to take ownership of the customer experience.
Prior equipment rental, construction, dispatch, inside sales, counter sales, or contractor supply experience is preferred, but we are willing to train the right person.
Preferred Experience
Equipment rental experience.
Inside sales or counter sales experience.
Experience with construction equipment, aerial lifts, earthmoving equipment, compact equipment, generators, or contractor tools.
Experience using rental software or CRM systems.
Bilingual English/Spanish is a plus.
What Makes Someone Successful in This Role
You do not wait for the phone to ring. You follow up.
You do not just send a quote. You try to close the rental.
You do not guess. You ask questions and qualify the equipment.
You do not enter bad information. You make sure the details are right.
You do not pass the problem along. You take ownership until the customer is helped.
Why Join Durante Equipment
At Durante Equipment, you are not just another employee behind a counter. You are part of the team that drives revenue, builds relationships, and keeps contractors moving. We are looking for people who want to grow, learn the equipment rental business, and be part of a company that still believes in hard work, accountability, and doing things the right way.
Schedule
Full-time position at our Hollywood, FL location. Schedule may include early mornings based on branch needs.
Compensation
Competitive pay based on experience.
Pay: From $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Paid training
- Referral program
Work Location: In person
