Heads & Tails Distillery in Idaho Falls is looking for a versatile, growth-minded Liquor Sales Representative to expand our footprint in the state. Idaho is a control state managed by the Idaho State Liquor Division (ISLD). This means our sales strategies must uniquely focus on building relationships with state liquor store managers, maximizing shelf presence, and managing key commercial accounts. This multi-faceted position primarily combines wholesale territory sales and on-premise brand activation with occasional, light operational support.
Job Responsibilities
Wholesale & On-Premise Sales
- Develop and maintain strong relationships with liquor store managers, bar managers, restaurant buyers, and retail partners.
- Work directly with restaurants and bars to secure menu placements and collaborate on custom, in-house promotions.
- Drive sales and achieve revenue targets by actively promoting and selling our craft liquor portfolio.
- Educate customers on product offerings, tasting profiles, product uses, and new product releases.
- Monitor and analyze market trends to proactively identify new commercial sales opportunities.
- Ensure product placement, merchandising, and promotions align with the core Heads & Tails brand strategy.
- Track sales performance and submit consistent progress, metrics, and pipeline reports to management.
- Travel within the assigned territory to meet with clients and systematically develop new business opportunities.
Brand Activation & On-Premise Engagement
- Establish a positive, collaborative working relationship with Idaho State Liquor Division (ISLD) agency staff and store managers.
- Conduct educational tastings with hospitality staff (bartenders, servers, mixologists) to build deep brand awareness and advocacy.
- Host consumer product tastings, training sessions, and promotional events to engage target audiences.
- Schedule, coordinate, and execute in-store tasting events within authorized ISLD retail environments to drive consumer product takeaways. [1, 2]
- Implement Points of Distribution (PODs) across state stores to expand brand visibility, optimize product placement, and increase case sales
Idaho Regulatory Compliance
- Establish a positive working relationship with the Idaho State Liquor Division staff.
- Stay up to date with Idaho liquor laws and all strict compliance regulations governing craft spirit sales.
Distillery Operations Support
- Man the bottle shop during high-traffic times or community events.
- Assist in distillery production tasks as needed, including bottling, labeling, DTC shipping, or inventory management.
Job Requirements
- Experience: Minimum 1–2 years of sales experience, preferably in the wine, beer, or spirits industry.
- Licensing: Must be at least 21 years old and possess a valid driver's license with a clean driving record.
- Industry Acumen: Familiarity with the Idaho control state system, ISLD store processes, and general local liquor laws.
- Physical Ability: Capacity to lift up to 50 pounds frequently when moving cases of liquor or assisting in production.
- Skills: Outstanding verbal communication, negotiation skills, relationship building, and a self-driven work ethic.
- Schedule: Flexibility to work evenings and weekends for tasting events and key business hours for the hospitality industry.
Compensation Note: Base pay starts at $17/hr + 5% commission. A travel budget for dining & lodging is available as well as milage reimbursement.
Location Note: A candidate's home base is flexible as long as they prioritize Eastern Idaho sales first. Our distillery is located in Downtown Idaho Falls. Sales trips to Boise are expected at least every other month and other parts of the state as needed. The ideal candidate is a self starter and seeks opportunities across the state of Idaho!
Pay: From $17.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Mileage reimbursement
- Paid time off
- Paid training
Experience:
- Bartending: 1 year (Required)
- Sales: 2 years (Preferred)
Willingness to travel:
Work Location: On the road
