Rather Outdoors is a family of industry-leading brands with a common purpose, protecting and nurturing the legendary outdoor brands we grew up with. We are focused on fishing and spending life outdoors while providing outdoor enthusiasts with the right gear for every step of their journey. We’re proud to work with co-workers who share our passions and values, and work as a family to make our mission a success.
We are seeking a passionate and creative Social Media Content Creator to join our team. This role involves creating engaging content that showcases our fishing equipment, inspires anglers, and builds a strong online community. The ideal candidate possesses a deep understanding of the fishing lifestyle and a knack for storytelling through digital media.
Essential Responsibilities:
- Develop and execute a social media content calendar aligned with the company's marketing objectives and fishing seasons.
- Create captivating written, visual, and video content for platforms such as Instagram, Facebook, YouTube, TikTok, and relevant fishing-specific platforms.
- Collaborate with the marketing team to develop content ideas, campaigns, and promotions.
- Engage with the fishing community by responding to comments, messages, and inquiries in a timely and informative manner.
- Curate user generated content submitted by the community.
- Monitor social media trends, competitor activity, and angler feedback to inform content strategy.
- Track and analyze social media metrics to measure performance and identify opportunities for improvement.
- Assist in paid social media advertising campaigns.
- Stay up to date on the latest fishing trends, techniques, and industry news.
Qualifications:
- 1-3 years’ experience in social media content creation and managing social media for a brand or company entity (e-commerce brand preferably) is highly preferred.
- Strong understanding of various social media platforms and their target audiences.
- Passion for the outdoors and, ideally, knowledge about the fishing industry and gear.
- Proficiency in photo and video editing software (e.g., Adobe Photoshop, Premiere Pro).
- Self-starter with a proven track record contributing to a team that works in cross-team partnership in development of social/digital campaigns that drive results.
- The ability to juggle multiple projects at once and to shift priorities as the role calls for it.
- Must possess strong written and verbal communication skills.
- Must possess interpersonal and facilitation skills.
- Strong Microsoft Office and Windows based computer applications skills.
- Fishing or Outdoor Industry experience preferred.
Additional Requirements:
Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the position. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with, or without notice.
Rather Outdoors is an Equal Opportunity Employer (EEO). This means that we do not discriminate based on race, creed, color, national origin, age, religion, sex, sexual orientation, marital status, or other classification protected under applicable law.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
