Position overview:
The Marketing and Communications Manager supports Benilde-St. Margaret's strategic marketing, communications, and enrollment objectives through the planning, execution, and management of integrated marketing initiatives. Working as part of a two-person team, this individual helps develop and implement marketing campaigns that strengthen brand awareness, support student enrollment, engage current families, alumni, donors, and community stakeholders, and advance the mission of the school.
This role combines marketing strategy, campaign execution, project management, and communications coordination across multiple channels including email, website, social media, digital advertising, print, and public relations. The ideal candidate is a well-rounded marketer who understands audience development, messaging, brand stewardship, and multi-channel campaign execution, while also possessing the organizational skills necessary to manage multiple projects simultaneously.
Application Instructions: Please send a resume, cover letter, and relevant work samples demonstrating marketing campaign execution, writing, communications, or digital marketing experience. Applications without samples may not be considered.
Responsibilities to BSM as a Catholic School:
It is not an essential prerequisite that all employees of Benilde-St. Margaret’s be Catholic. However, all employees are expected to respect the teachings of the Church and support – in word and in action – the mission and philosophy of the school.
Primary Duties:
Marketing Strategy & Campaign Execution
● Assist in the development and execution of integrated marketing campaigns supporting enrollment, advancement, summer programs, academic initiatives, and other strategic school priorities.
● Collaborate with the Director of Marketing & Communications to develop audience-focused messaging, campaign strategies, and marketing plans.
● Execute multi-channel campaigns across email, website, social media, digital advertising, print, and other communication channels.
● Coordinate campaign schedules, deliverables, assets, and stakeholder approvals to ensure projects are completed on time and aligned with strategic goals.
● Track campaign performance and provide recommendations for continuous improvement.
Website & Digital Marketing
● Manage and maintain BSMSchool.org, ensuring content remains accurate, current, engaging, and aligned with brand standards.
● Coordinate website updates, landing page creation, and content optimization efforts.
● Support SEO, website analytics, and digital marketing initiatives.
● Manage email marketing campaigns, including audience segmentation, deployment, reporting, and optimization.
Communications & Content Development
● Write, edit, and proofread marketing and communications materials including website content, newsletters, emails, promotional collateral, news stories, press releases, and other communications.
● Manage creation and distribution of recurring communications, including the weekly parent newsletter.
● Support storytelling efforts by identifying and developing compelling student, faculty, alumni, and school stories.
● Serve as editor of BSM's alumni magazine, Crown & Shield, including content planning, collection, editing, production, and distribution.
Social Media & Brand Management
● Lead social media planning and execution across platforms to support school priorities and increase audience engagement.
● Monitor social media performance and analytics and recommend adjustments based on results.
● Help ensure consistent application of BSM's brand standards across marketing and communications materials.
Project & Vendor Management
● Manage multiple concurrent marketing projects and priorities while maintaining clear timelines and communication.
● Coordinate with internal stakeholders, external vendors, agencies, freelancers, and production partners to execute marketing initiatives.
● Assist in maintaining annual marketing calendars, campaign schedules, and communications plans.
● Support the prioritization and management of incoming marketing requests from departments throughout the school.
Skills and Characteristics
● Upbeat, driven individual with strong visual and creative skills for digital communications.
● Dynamic storyteller who can create engaging student achievement stories in photos, video, and written collateral.
● Project management skills with outstanding time management.
● Service-oriented, as the marketing & communications team supports departments and stakeholders throughout the school (internal and external)
● Efficient and well organized.
● Strong verbal and written communication skills.
● Ability to work independently with little supervision.
● Ability to handle difficult situations with tact and diplomacy.
● Effective writer with attention to detail, knowledge and use of AP style.
● Proactive, professional, collaborative, team player.
● Excellent time management and interpersonal skills.
Education / Experience
● Bachelor's degree preferred in Marketing, Communications, Journalism, Public Relations, Business, or a related field.
● Ideally 4-7 years of relevant professional experience in marketing, communications, campaign management, or related fields.
● Demonstrated experience executing integrated marketing campaigns across multiple channels.
● Experience managing websites, email marketing platforms, and digital marketing initiatives.
● Experience working with external vendors, agencies, or creative partners preferred.
Preferred Skills
● Website/CMS experience, preferably Finalsite or similar platforms.
● Email marketing platform experience.
● Knowledge of SEO, digital marketing, and marketing analytics.
● Social media management experience.
● Basic graphic design skills and familiarity with Adobe Creative Suite.
● Photography and/or video production experience is a plus but not required.
● Knowledge of Google Workspace and Microsoft Office.
● Familiarity with CRM, enrollment, fundraising, or database systems is preferred
Job Type: Full-time
Pay: $60,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
Application Question(s):
- We are requesting that you provide at least one sample each of writing, social and video collateral. You may email that to [email protected] or upload on indeed. Applicants without the requested samples will not be considered.
Experience:
- Marketing: 3 years (Preferred)
- Videography/Video Editing: 2 years (Required)
Work Location: In person
