VP of Marketing
AllHaus · Multi-market, residential construction & concierge management.
AllHaus is seeking a VP of Marketing to serve as the primary marketing leader across our residential construction and concierge management operations in three states. This is a builder/operator role for someone who can bring structure, creativity, and execution discipline to a growing multi-market company.
You will work closely with senior leadership, our existing marketing team, and sales to define and drive the company's marketing direction ensuring our presence reflects the caliber of our work and the brand we are building: refined, design-aware, aspirational, and commercially grounded.
Key responsibilities
- Own marketing strategy in partnership with senior leadership and sales, translating business goals across multiple markets into clear priorities and deliverables.
- Refine and elevate brand positioning, messaging, tone, and visual presence across all touchpoints.
- Oversee website development, SEO, paid media, email, social, content, local search, brand activations, co-marketing, and lead generation.
- Develop content strategies around completed projects, craftsmanship, process, and design sensibility including photography, video, case studies, and sales collateral.
- Partner with sales to strengthen referral development, follow-up materials, and the prospective client experience.
- Identify, hire, and manage outside specialists: photographers, videographers, designers, web developers, SEO and paid media partners, copywriters, and PR support.
- Attend field opportunities, client events, and in-person marketing activations to represent the brand and gather insights that inform strategy.
- Guide and collaborate with the existing marketing team.
Ideal candidate
A creative, commercially minded marketer with curated taste and the judgment to distinguish marketing that looks good from marketing that actually drives growth, trust, and lead quality. You're collaborative, self-directed, and comfortable joining an entrepreneurial company where you will lead the marketing function in collaboration with senior leadership.
Experience & skills
- Senior marketing leadership experience
- Brand strategy, digital marketing, content, and lead generation
- Building a marketing function at a growth-stage or entrepreneurial company
- Managing outside agencies, freelancers, and vendors
- Working closely with senior leadership, ownership, or executive teams
- Supporting multiple markets or regions (preferred)
- Background in residential construction, architecture, luxury home services, real estate, hospitality, or a design-forward service business (helpful, not required)
- Strong creative taste and brand judgment
- Excellent communication and project management
- Commercial mindset - understanding of lead quality, sales support, and client acquisition
- Strong vendor management and quality control
- Comfortable executing personally and knowing when to bring in specialists
- Marketing
- Formal degree in marketing or communications preferred
- High standards, low ego, strong accountability
Benefits/Perks
- 2025/2026 Branded fleet vehicle provided
- Travel across markets exploring AllHaus' unique locations
- Technology at your disposal (iPhone, laptop, tablet, desktop, etc.)
- Fuel card
- Health, vision, dental insurance
- HSA Account
- Life Insurance
- 401k Matching
- Independence to execute your vision
- You will be joining a group of driven, passionate, and fun individuals who ride for the brand everyday
Pay: $90,000.00 - $130,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Happy hour
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
