Dardano's: Sales Manager
Location: Dardano's Broomfield
Reports To: Store Manager
Position Summary
The Sales Manager is responsible for helping lead the sales floor and elevate the customer experience at Dardano’s Shoes. This role is focused on sales-floor execution, service standards, team development, and customer engagement. The Sales Manager works closely with the Store Manager to strengthen the leadership bench, improve selling consistency, and help drive a high-performance retail culture.
This role is ideal for a leader who is especially strong in customer service, floor coaching, team energy, and sales development, and who takes pride in creating an elevated in-store experience.
Core Responsibilities
- Lead the sales floor day-to-day with a strong and visible presence
- Coach sales associates in real time on customer engagement, fit guidance, add-on selling, and service standards
- Help improve average ticket, units per transaction, add-on sales, and overall sales quality
- Reinforce a consistent and elevated customer experience across all selling interactions
- Support onboarding and training of new sales associates, especially around product knowledge, service expectations, and selling process
- Help identify strengths and opportunities within the sales team and provide direct coaching and follow-up
- Partner with the Store Manager to build a high-accountability, high-performance sales culture
- Support merchandising and floor presentation with a strong eye for customer flow, product presentation, and selling opportunities
- Help create energy, professionalism, and enthusiasm within the store environment
What This Role Owns
- Sales-floor coaching
- Service standards execution
- Sales associate development
- Customer experience consistency
- Add-on selling culture
- Daily floor energy and engagement
- Support of merchandising from a sales and customer-experience perspective
What This Role Does Not Own
- Overall store leadership
- Final authority on staffing decisions
- Full operational oversight of inventory, office, repair, scheduling, or total-store administration
- Independent store-wide decision-making outside the Store Manager structure
Ideal Candidate Profile
The ideal candidate is strongest in:
- Sales leadership
- Customer service
- Real-time floor coaching
- Team motivation
- Merchant instinct
- Building a strong and professional in-store experience
Success Measures
- Improved consistency in service standards
- Increased average ticket and units per transaction
- Increased add-on sales and attachment metrics
- Stronger customer experience
- Better onboarding and development of new sales associates
- Stronger floor accountability and professionalism
- Clear positive impact on sales culture and team performance
Pay: $58,000.00 - $65,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Tell us about a retail sales team you have led. What were you responsible for, and what measurable sales results did your team achieve?
- Describe a time you coached an employee who was friendly with customers but was not producing strong sales results. What did you do, and what changed?
- During a busy sales day, how do you balance helping customers, coaching employees, maintaining floor standards, and keeping the team motivated?
Work Location: In person
