Responsible for creating engaging and creative content for various social media platforms such as Facebook, Instagram and YouTube. This includes developing photos, videos, graphics, and short clips that align with Trail Point’s goals.
Work with Trail Point’s staff to manage the social media accounts by recommending posts and monitoring engagement. This also involves maintaining content calendars and keeping social media metric documents up to date.
May be required to cover events, both virtually and in-person, to create live updates and post-event content. This includes taking photos, recording videos, and writing summaries of events.
Work closely with various departments under the supervision of Trail Point staff, to ensure that the social media content aligns with the overall communication strategy and goals of the organization.
Monitoring the online community and determining the best way to answer questions, address concerns, and foster a positive and interactive environment on social media platforms.
Staying updated with the latest social media trends, tools, and best practices. The Assistant will research and recommend new strategies to enhance the organization’s social media presence.
Assisting with administrative tasks related to social media management, such as contributing to the social media calendar, organizing digital assets, and maintaining records of social media activities.
