This position, in conjunction with the Associate Athletic Director for Marketing Strategy & Fan Experience and Assistant Athletic Director for Marketing & Fan Experience, is responsible for the development, implementation, and execution of a comprehensive strategic marketing and fan experience plan for home athletic events at assigned sports. Targeting a variety of diverse audiences including alumni, faculty, staff, donors of University of Colorado Boulder, current students, and the Colorado Front Range Community at large, this position will specifically develop and implement a comprehensive marketing plan to increase revenue, ticket sales, and attendance for the CU Men's Basketball and Soccer programs. This role will have oversight of marketing efforts and in-game production for the men’s basketball and soccer programs.
This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program. This shall include adhering to the principles of the Athletic Department’s Mission Statement, Core Values, Policies and Procedures, as well as the rules and regulations of the University, the Big 12 Conference and the NCAA.
