APPLY HERE: https://reioptimize.notion.site/ee47d89544a282309d1f01c7bd99acfd?pvs=105
Job Title: Senior Social Content Strategist
Company: The Uncommon Business
Employment Type: Full-Time
Location: Minneapolis, MN (or surrounding areas) required
Compensation: $90,000 – $110,000 per year (based on experience), plus periodic performance-based bonuses
Reports to: Director of Marketing
About the Role
The Uncommon Business is an AI-first education company that teaches business leaders to architect intelligent systems. This role exists to get our founder in front of more of the right people every day, across every platform.
This is not a scheduler seat or a "post the graphics" job. You own the daily content engine end to end, direct a founder live on camera, and run TikTok as your personal domain. If you need someone to hand you a calendar and tell you what to say, this is not your role.
What You'll Do
- Social strategy, growth testing & team direction. Own the overarching strategy — what we post, when, and why across every platform — plus the growth engine behind it: directing trial reels, testing hooks, and tuning post frequency to find what scales. As the team grows, you'll direct a second social hire's testing, cadence, and output.
- Daily cadence & creation. Carry the daily volume yourself: two posts per day on each video platform (Instagram, TikTok, YouTube Shorts), daily stories, and daily written content on LinkedIn and Twitter/X.
- Launch & campaign alignment. Stay tight to every product launch, masterclass, and lead-gen push, shifting the CTA and content strategy ahead of each so organic promotion ramps well before doors open.
- TikTok end to end. Sole owner of TikTok — you own the growth strategy and run a weekly sub-20-minute sit-down with the founder that becomes roughly five native, face-to-camera posts.
- Content engine & event capture. Turn newsletters, calls, DMs, and real objections into a repeatable idea source, plan the organic output from each event, and create top-funnel content that drives ManyChat.
What We're Looking For
- Proven multi-platform content experience for a brand or founder, with native instincts — especially on TikTok — and a habit of relentless hook testing.
- A genuinely strong writer who can carry LinkedIn and Twitter/X independently.
- Comfortable directing a founder live on camera and pulling the best material out of them in real time.
- A systems thinker who plans backward from launch and campaign dates so promotion is always ramping ahead of the moment.
- AI-first by default — already using AI to move faster than a team twice your size.
What Success Looks Like
- Full daily posting schedule hit across all platforms with zero unplanned gaps.
- Founder reach and follower growth trending up month over month.
- Organic promotion live and ramping ahead of every launch, masterclass, and lead push.
- Every weekly TikTok sit-down converted into its full set of native posts, on time.
- Each event producing a planned set of organic assets shipped across platforms.
Launch Season Expectations
Twice per year (10–12 weeks total), team members in launch-critical roles are expected to be available from 7 AM to 7 PM, with additional hours often required for preparation, live event support, and post-launch debriefs. This pace is intentionally high-intensity. Outside launch seasons, workload is sustainable and strategic.
Benefits
- Monthly wellness stipend plus personalized and group wellness coaching
- $1,500–$3,000 annual professional development budget
- Coworking membership allowance OR home office setup budget — your choice
- Unlimited PTO with clear boundaries
- Full equipment setup (MacBook, external monitor, desk equipment)
- Companywide closure December 25 – January 1
- Periodic performance-based bonuses
How to Apply
Applications are initially reviewed using AI-assisted screening tools to assess alignment with role requirements. All hiring decisions are made by humans.
The Uncommon Business is an equal opportunity employer.
Pay: $90,000.00 - $110,000.00 per year
Work Location: In person
