Position Overview
The Regional Admissions & Marketing Director oversees recruitment, admissions operations, and marketing strategy across multiple locations within an assigned geographic region. This senior-level role drives census/enrollment growth, builds strong referral networks, and ensures consistent brand representation while leading high-performing admissions and marketing teams.
Key Responsibilities
Admissions Leadership
Oversee the full admissions process across multiple sites, ensuring timely follow-up, accurate documentation, and exceptional customer experience.
Manage inquiries and referrals from hospitals, families, agencies, and community partners.
Evaluate and optimize regional admissions workflows to meet census or enrollment targets.
Monitor trends in application volume, conversion rates, and market conditions.
Marketing & Outreach Strategy
Develop and execute regional marketing plans aligned with organizational goals.
Strengthen relationships with referral sources, including healthcare providers, schools, community organizations, and local agencies.
Represent the organization at events, conferences, and community engagements.
Ensure consistent brand messaging across all regional marketing materials.
Team Management & Development
Lead, mentor, and support admissions and marketing staff across multiple facilities or campuses.
Foster collaboration between interdisciplinary teams (clinical, administrative, academic, or operational).
Provide training on customer service, sales techniques, and compliance standards.
Promote a culture of accountability, professionalism, and continuous improvement.
Data, Reporting & Compliance
Track and analyze key performance metrics to guide strategic decisions.
Prepare regular reports for senior leadership on census/enrollment performance.
Ensure compliance with regulatory requirements, organizational policies, and ethical marketing standards.
Education
Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or related field preferred.
Experience
Minimum 2 years of successful experience in admissions and/or marketing leadership, ideally within skilled nursing, long-term care, sub-acute care, or higher education.
Proven track record of meeting census or enrollment goals.
Experience managing multi-site teams is strongly preferred.
