Overview
Are you passionate about shaping dynamic digital narratives and engaging audiences across multiple social media platforms? We are seeking an energetic and innovative Social Media and Marketing Manager to lead our online presence, craft compelling content, and drive impactful marketing strategies. In this role, you will harness the power of digital marketing tools, analytics, and creative media to elevate brand awareness and foster meaningful relationships with our community. Join us to make a tangible difference through creative storytelling, strategic planning, and data-driven decision-making!
Responsibilities
- Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
- Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and multimedia that align with brand voice and marketing goals.
- Monitor social listening tools to track brand sentiment, industry trends, and competitor activities; leverage insights for continuous improvement.
- Manage social media advertising campaigns using Facebook Advertising and other paid media channels to maximize reach and ROI.
- Analyze digital marketing performance through Google Analytics, social media analytics tools, and marketing online analytics to optimize campaigns and report on key metrics.
- Oversee media editing tasks using Adobe Creative Suite (Photoshop, Illustrator) and video editing software to produce high-quality visual content.
- Coordinate with public relations teams to ensure consistent messaging; handle relationship management with influencers, partners, and media outlets.
- Utilize scheduling tools like Hootsuite or Buffer for efficient content publishing; maintain a content calendar aligned with marketing campaigns.
- Conduct keyword research for SEO purposes; implement best practices for social media content creation to enhance organic reach.
- Track media performance analytics to assess campaign effectiveness; adjust strategies based on data insights for continuous growth.
Qualifications
- Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
- Proficiency in social listening tools, web analytics (Google Analytics), and social media management applications such as Hootsuite or Buffer.
- Skilled in graphic design using Adobe Photoshop, Illustrator, and video editing software; familiarity with Adobe Creative Suite is essential.
- Knowledge of SEO principles, keyword research techniques, and content writing best practices for online platforms.
- Ability to analyze complex data sets related to marketing performance monitoring; experience with marketing analytics tools is preferred.
- Strong communication skills with the ability to craft compelling narratives tailored for diverse audiences across multiple channels.
- Experience in public relations strategies and relationship management within a fast-paced environment is a plus.
- A proactive mindset with excellent organizational skills; ability to manage multiple projects simultaneously while meeting deadlines.
Join us in transforming digital engagement into meaningful connections! This paid position offers an exciting opportunity to influence brand perception through innovative content creation, strategic planning, and data-driven insights—empowering you to make a real impact in the world of digital marketing!
Pay: $18.00 - $25.00 per hour
Benefits:
Work Location: In person
