The Coordinator of Recruitment is responsible for developing, implementing, and overseeing all student recruitment strategies for the college. As such, this position is accountable for mastering the enrollment funnel process, aggressively identifying and tracking students from prospect to enrollee, and ultimately achieving or exceeding specific enrollment goals. The ideal candidate will be competitively target-driven and possess positive energy, confidence, exceptional communication skills, and marketing savvy. Must be oriented toward teamwork and collegiality and possess the willingness to work flexible hours as this position requires regular participation in on- and off-campus workshops/events. The Coordinator must be able to problem-solve with appropriate cognitive abilities and to multitask, prioritize, and efficiently manage time. Finally, this position must maintain confidentiality in all aspects of student records as mandated by FERPA and institutional policies.
Appropriate placement on the Alabama Community College System salary schedule
C3-2.
For more information about salary schedules, refer to https://www.coastalalabama.edu/human-resources/.
For any questions or additional information, please contact the Human Resources Department at
[email protected].
At a minimum, the essential functions of this position shall include:
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Adhere to the general guidelines as specified by the Faculty/Staff Handbook, Dean of Students, President, and Alabama Community College System Board of Trustees.
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Develop and implement comprehensive student recruitment strategies that align with the college’s enrollment goals.
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Lead the recruitment team, providing supervision, training, and development to achieve recruitment targets.
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Analyze enrollment trends and recruitment data to forecast and report on recruitment efforts.
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Identify target populations and develop recruiting strategies that track each subpopulation through the recruiting and enrollment funnel: prospects, inquiries, applications, completed applications, and enrolled students.
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Collect and record all inquiry/prospect information in a database and aggressively work each contact to increase enrollment yields.
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Build collaborative partnerships and visit high schools, higher education institutions, career fairs, community events, career centers, business & industry organizations, and other places where targeted populations may be recruited.
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Assist with new student orientation and special activities/events to get prospects/inquiries/applicants engaged with campus throughout the entire year.
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Work with other Departments regarding activities, advertisements, communications, and printed materials related to promoting the college’s programs and services.
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Partner with the financial aid and advising offices to provide prospective students with a seamless recruitment-to-enrollment experience.
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Foster a customer service environment for fellow employees, students, and visitors.
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Be an ambassador for the College. Support the college’s initiative to maximize retention of current students and enable students to finish their collegiate goals.
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Provide regular reports to leadership on recruitment progress, challenges, and growth opportunities.
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Ensure accurate and timely data entry in the CRM and related enrollment systems.
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Comply with all the Alabama Community College System Board of Trustees policies, the ACCS Chancellor’s Office, and the College.
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Participate in College functions.
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Perform other duties as may be assigned by the Dean of Students or the President.
All positions at Coastal Alabama have the job responsibilities below:
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Handles sensitive information in a confidential manner.
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Maintains a highly professional attitude and demeanor at all times.
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Provides responsible, appropriate, and satisfactory leadership on campus and within the College.
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Communicates positively and professionally in all aspects of the position.
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Attends all employee meetings, College meetings, and professional development activities.
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Becomes thoroughly familiar with all pertinent state and national policies and comply with said policies.
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Serves on and provides information to college committees as needed.
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Complies with ACCS and College policies, as well as state and federal laws.
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Ensures the positive promotion of the College and integration of all campuses within the College.
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Is prompt and punctual in reporting for work, meetings, and office hours.
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Performs other duties as assigned.
