Marketing Liaison
Job Description
POSITION PURPOSE: The Marketing Liaison is responsible for generating business
from referral sources to meet agency growth and revenue goals. The Marketing Liaison
reports directly to: Office Manager
PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS:
The Marketing Liaison has accountability for the following functions/tasks:
Drive business growth by spending a majority of the workday in the field developing
referral relationships that result in eligible referrals.
Educate referral sources and the community about the referral process, company
differentiators and the ease of making referrals.
Effectively engage in public speaking events and make professional presentations.
Develop new and ongoing referral relationships with targeted accounts identified in the
Marketing Action Plan to increase referrals and achieve business growth goals.
Keep required documentation of locations visited, connections made, and referrals
generated by those leads.
Maintain absolute confidentiality of all information pertaining to business trade secrets
and clients, including client’s families and other employees.
Demonstrate self-motivation, self-direction, organizational skills, flexibility and the
ability to coordinate multiple tasks simultaneously.
Ability to communicate effectively with co-workers, leadership team, supervisors,
clients and family.
Build and maintain strong relationships with referral sources.
Work independently and proactively with minimal direction and/or supervision.
Present a well-groomed image that reflects the professionalism of the business.
QUALIFICATIONS, REQUIRED JOB KNOWLEDGE AND SKILLS:
Associate’s degree in Marketing, Business Management or Communications
preferred.
Minimum of one year experience in the home care industry.
Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications,
scheduling systems and other healthcare industry-related software.
Basic understanding of digital marketing: Social Media, SEO, and PPC.
Successfully complete all and ongoing compliance with licensing, certification,
continuing education, background checks, drug and alcohol testing, Office of
Inspector General (OIG) screening, and health assessments/other assessments as
may be required under federal, state, or local law or per employer policy.
Valid licensed driver with reliable transportation
Valid state proof of insurance.
PHYSICAL/ENVIRONMENTAL DEMANDS:
08/28/2024
Must be able to lift, push or pull items weighing up to 10 lbs.
Must be able to perform tasks involving a combination of sitting, standing, bending,
reaching, stooping, walking, twisting, and climbing stairs.
Must be able to see and hear or use prosthetics that enable these senses to function
adequately to fully meet the requirements of this position.
OTHER DUTIES:
Please note this job description is not designed to cover or contain a comprehensive
listing of activities, duties or responsibilities that are required of the employee for this
position. Duties, responsibilities, and activities may change at any time with or without
notice. Every employee is required to follow all additional policies, procedures, and
rules, as set forth by the Company, which are subject to change.
Job Type: Full-time
Pay: $15.00 - $20.00 per hour
Benefits:
- Health insurance
- Paid time off
Work Location: In person
