We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.
Purpose:
The Social Media and Campaigns Partner is responsible for supporting and executing Athene’s integrated marketing campaigns, social media programs and community engagement efforts across corporate and retail initiatives. This role manages day-to-day campaign coordination and social execution, while partnering closely with Marketing, HR, Communications, Sales and Compliance to help strengthen Athene’s brand presence, audience engagement and reputation.
Accountabilities:
Integrated Marketing & Social Campaigns
Partner with teams across Marketing, HR, Brand, Communications and Sales to support integrated campaign planning, cross-channel coordination, social amplification strategies, and promotional execution aligned with broader business priorities and go-to-market objectives.
Support development and execution of integrated and social-first marketing campaigns by coordinating social media activation alongside broader Marketing initiatives, including paid media, content marketing, sponsorships, recruiting efforts, events, product campaigns and thought leadership initiatives.
Support cross-functional marketing initiatives through campaign trafficking, promotional coordination, content support, reporting and stakeholder communication.
Manage day-to-day execution of Athene’s social media calendar across LinkedIn, Facebook, Instagram, YouTube and other relevant platforms.
Support social coverage for events, conferences, community initiatives and internal programs through live posting, content coordination and engagement tracking.
Social Listening, Reputation & Advocacy
Monitor social and digital channels for public and employee sentiment, engagement trends, brand mentions and emerging conversations that may impact Athene’s reputation on an ongoing basis and support real-time monitoring efforts during high-visibility campaigns, events and potential reputational situations.
Provide campaign planning and executional support for employee and retail sales advocacy initiatives including content distribution, platform administration, user adoption efforts and education on social media best practices and governance.
Partner closely with HR, including Talent Acquisition and Internal Communications, to support recruiting-related content employee advocacy initiatives, and employer brand promotion.
Reporting, Insights & Optimization
Qualifications and Experience:
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or equivalent experience.
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