The Product Marketing Manager plays a critical role in developing and executing marketing strategies for assigned product categories across all marketing channels, including print, digital, radio, ecommerce, signage, and more. This position maintains close partnerships with designated merchant partners where they implement retail, professional, and digital ecommerce strategies by collaborating with marketing and ecommerce channel owners.
The Product Marketing Manager must possess familiarity with automotive products, Advance Auto Parts stores, the Professional sales team, and customer base. Success in this role requires the ability to effectively prioritize projects, product categories, vendors, and occasionally competing agendas to achieve measurable marketing outcomes.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Partner with the merchandising team to align and communicate category strategies across DIY, Professional, and eCommerce channels, ensuring consistent messaging and measurable campaign performance.
Collaborate with marketing program managers to develop and implement multichannel marketing strategies and activations—including digital, print, radio, and social media—with all initiatives receiving final approval from merchant and vendor partners and tracked for reach and conversion metrics.
Optimize customer experience in all sales channels by increasing engagement rates through effective use of media, signage, communications, and digital methods, with improvements measured by customer satisfaction scores and engagement analytics.
To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working knowledge of Microsoft Excel, with the ability to navigate spreadsheets, use formulas, and interpret data to support internal reporting and collaboration.
Proficiency in Microsoft PowerPoint, with the ability to develop clear, well-structured presentations that effectively communicate key messages to internal stakeholders at the appropriate level of detail.
7-10 years experience in one or more of the following areas: marketing, merchandising, retail, e-comm, or automotive
CERTIFICATES, LICENSES, REGISTRATIONS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Position requires four days a week in the office at our Raleigh, NC HQ. Occasional travel for trade shows, vendor meetings, or special events. Estimated 3-4 times per year.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws.
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