Job Overview
We are seeking a motivated and energetic Social Media Assistant to join our vibrant marketing team! In this role, you will be instrumental in crafting engaging content, managing online communities, and amplifying brand presence through innovative digital marketing strategies. Your creativity and enthusiasm will help elevate our brand’s voice, foster meaningful relationships with audiences, and drive our social media initiatives forward.
Duties
- Develop and implement compelling social media content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness
- Manage daily social media activities using tools like Hootsuite or Buffer, scheduling posts, monitoring performance, and optimizing campaigns for maximum reach
- Conduct social listening to track brand mentions, industry trends, and competitor activities to inform content strategies
- Collaborate with the marketing team to create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
- Assist in executing paid advertising campaigns to boost visibility and achieve marketing goals
- Analyze web analytics data through Google Analytics and web analytics tools to measure campaign effectiveness and identify growth opportunities
- Engage with followers by responding to comments, messages, and inquiries promptly while maintaining positive relationship management
- Support branding initiatives by ensuring consistent messaging across all digital channels and creating content aligned with brand guidelines
- Contribute to SEO efforts by conducting keyword research and integrating relevant keywords into social media posts and website content
Requirements
- Proven experience or strong interest in social media management, digital marketing, or related fields
- Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; familiarity with Adobe Creative Suite is preferred
- Knowledge of social media management platforms like Hootsuite or Buffer for scheduling and analytics
- Understanding of SEO principles, keyword research, and web analytics tools including Google Analytics
- Experience with Facebook Advertising or other paid social media campaigns is a plus
- Excellent proofreading skills with keen attention to detail for creating high-quality content
- Ability to handle multiple projects simultaneously while meeting deadlines in a fast-paced environment
- Strong communication skills with a proactive attitude toward relationship management and community engagement
Pay: $25.00 - $28.00 per hour
Benefits:
Work Location: In person
